Sobha UNIVERSE
Illustrations
Design Challenge
Sobha is a multinational real estate company headquartered in Bangalore that has a rich history spanning three decades. They were launching a customer delight programme called Sobha UNIVERSE that would streamline their services. We were tasked with creating communication design material for this programme.
Solution
A core part of the visuals created were the UNIVERSE illustrations that I worked on as a junior designer and illustrator. I conceptualized the illustrations and created these along with another illustrator - Jayesh.
This project ultimately did not go live and the illustrations created were used only in internal communication materials.
Sobha is a multinational real estate company headquartered in Bangalore that has a rich history spanning three decades. They were launching a customer delight programme called Sobha UNIVERSE that would streamline their services. We were tasked with creating communication design material for this programme.
Solution
A core part of the visuals created were the UNIVERSE illustrations that I worked on as a junior designer and illustrator. I conceptualized the illustrations and created these along with another illustrator - Jayesh.
This project ultimately did not go live and the illustrations created were used only in internal communication materials.
Role ︎︎︎ Illustrator, designer
Type of work ︎︎︎ Illustration
Studio ︎︎︎ Rezonant Design
Team ︎︎︎ MP Hariharan, Pranav Mathur, Bharat Mirle, Hrishikesh B, Jayesh Paroli
Published ︎︎︎ 2017
Type of work ︎︎︎ Illustration
Studio ︎︎︎ Rezonant Design
Team ︎︎︎ MP Hariharan, Pranav Mathur, Bharat Mirle, Hrishikesh B, Jayesh Paroli
Published ︎︎︎ 2017
A few process sketches
What does the Sobha UNIVERSE present?
Each of the letters in UNIVERSE stood for different things that Sobha represents.
U - You, the customer
N - Network: Sobha’s stellar network of experts
I - Integrated: the only backward-integrated real estate player
V - Vocal: everyone associated with Sobha has a voice
E - Effort: Sobha is unwavering in their effort
R - Responsible: Sobha is responsible in doing justice to different stakeholders in the ecosystem
S - Social: Sobha is a society of people with common goals
E - Effective: Sobha is outcome-oriented
We created comprehensive and detailed isometric illustrations to elaborate on each of the above points. The illustrations showcase all the stakeholders in the Sobha UNIVERSE. Each illustration has 4-5 scenarios that tie back to the above mentioned points.
