Sobha Marina One
Illustrations
Design Challenge
Sobha, a multinational real estate company headquartered in Bangalore, was venturing into Kochi with a super-luxury home offering in joint development with Puravankara. The challenge was to create a world-class Experience Center that would help launch this project.
Solution
A touch-point based exercise helped chart out the interaction points between the consumer and the brand. This formed the crux of the design strategy.
As a junior designer and illustrator, I worked with the lead designer to create illustrations that were used in signage and environmental graphics in the Experience Center. This case study showcases my work in the project. To peruse the larger project case study, click here.
Sobha, a multinational real estate company headquartered in Bangalore, was venturing into Kochi with a super-luxury home offering in joint development with Puravankara. The challenge was to create a world-class Experience Center that would help launch this project.
Solution
A touch-point based exercise helped chart out the interaction points between the consumer and the brand. This formed the crux of the design strategy.
As a junior designer and illustrator, I worked with the lead designer to create illustrations that were used in signage and environmental graphics in the Experience Center. This case study showcases my work in the project. To peruse the larger project case study, click here.
Role ︎︎︎ Illustrator, designer
Type of work ︎︎︎ Environmental graphics, illustration
Studio ︎︎︎ Rezonant Design
Team ︎︎︎ MP Hariharan, Pranav Mathur, Hrishikesh B, Jayesh Paroli
Published ︎︎︎ 2017
Type of work ︎︎︎ Environmental graphics, illustration
Studio ︎︎︎ Rezonant Design
Team ︎︎︎ MP Hariharan, Pranav Mathur, Hrishikesh B, Jayesh Paroli
Published ︎︎︎ 2017
WATER illustrated panels
The parking experience began with sharing some information regarding the project and its lifestyle for the residents. Since proximity to the water was a big feature, we created a list of close to a 100 features of the project on custom illustrated panels attached to 3D letters that spelt WATER and were seen from a distance.
Some of the activites depicted were: Sun-deck, tree promenade, lap pool, cricket pitch, jogging track, bio pond, butterfly trail, children’s park, BBQ corner, mini-theatre and library to name a few.
The illustrations were used across glass graphics and wall graphics inside the experience center in some places as well.
The illustrations were also used across the welcome kit and menu cards.
