Eat.fit QSR Graphics
Design Challenge
Eat.fit, a brand under the Cure.fit group, is a healthy food based chain of restaurants that delivers fresh, tasty and wholesome food. Primarily a cloud-kitchen in the initial stages, they were starting a chain of physical restaurants and engaged Rezonant to create the QSR graphics.
Solution
The strategy for the restaurant graphics centered around two broad themes: Telling the brand story & imbuing some light humour in the space. The team created illustrations and colourful graphics highlighting the pillars of the brand, telling customer stories and food based cartoons. The graphics created were the blueprint for Eat.fit restaurant graphics across the country.
Eat.fit, a brand under the Cure.fit group, is a healthy food based chain of restaurants that delivers fresh, tasty and wholesome food. Primarily a cloud-kitchen in the initial stages, they were starting a chain of physical restaurants and engaged Rezonant to create the QSR graphics.
Solution
The strategy for the restaurant graphics centered around two broad themes: Telling the brand story & imbuing some light humour in the space. The team created illustrations and colourful graphics highlighting the pillars of the brand, telling customer stories and food based cartoons. The graphics created were the blueprint for Eat.fit restaurant graphics across the country.
Role ︎︎︎ Creative director, illustrator
Type of work ︎︎︎ Environmental graphics, illustration
Studio ︎︎︎ Rezonant Design
Team ︎︎︎ MP Hariharan, Pranav Mathur, Vinayak Baby, Tashita Mukherjee, Vipin Udayanan
Published ︎︎︎ 2018
Type of work ︎︎︎ Environmental graphics, illustration
Studio ︎︎︎ Rezonant Design
Team ︎︎︎ MP Hariharan, Pranav Mathur, Vinayak Baby, Tashita Mukherjee, Vipin Udayanan
Published ︎︎︎ 2018
Highlighting the brand pillars
Eat.fit prides itself on making healthy food tasty. That’s how they help customers #BeBetterEveryday. Their philosophies of balanced, wholesome food with fresh and unprocessed ingredients is derived from answering these Big 5 questions:
- Are the ingredients fresh?
- Is the meal balanced?
- Is the meal nutritious?
- Have we used the healthiest method to cook the dish?
- Have we safeguarded the meal against toxins?
We told customer stories through illustrated personas that connected to the target group.
The team created food based puns and jokes which were translated into colourful illustrations. These were installed in the exterior section of the restaurant and were thus visible from the outside.
