https://tanvichunekar.com Tanvi Chunekar Sun, 14 Sep 2025 10:36:59 +0000 https://tanvichunekar.com en https://tanvichunekar.com/Licious Sun, 14 Sep 2025 10:36:59 +0000 Tanvi Chunekar https://tanvichunekar.com/Licious <img width="1027" height="1093" width_o="1027" height_o="1093" data-src="https://freight.cargo.site/t/original/i/b9c64ff71313884e7d584f5da5d9ecf3cb2b308f7dec2cfc67e8f986ab41a0e3/Smile.png" data-mid="238210755" border="0" data-scale="19" src="https://freight.cargo.site/w/1000/i/b9c64ff71313884e7d584f5da5d9ecf3cb2b308f7dec2cfc67e8f986ab41a0e3/Smile.png" /> Please reach out to me for a link to see my work at Licious! https://tanvichunekar.com/Karmic-Packaging-Design-Website-Illustrations Tue, 04 Apr 2023 06:32:47 +0000 Tanvi Chunekar https://tanvichunekar.com/Karmic-Packaging-Design-Website-Illustrations Karmic visual strategy, packaging design &amp; website illustrations Design Challenge Karmic is a new UK based mid-premium luxury personal care brand that is inspired by the ancient Indian science of Ayurveda. Started by Indian entrepreneur Uday Ahuja, this skincare brand has a unique USP of having waterless and concentrated skincare products that last longer. The brand launches in 2023 with a range of 14 skincare &amp; haircare products. I had the opportunity to work with them on their packaging, website and social media graphics. ProcessI worked closely with the founder Uday and with writer Pranav Mathur to create a visual strategy for the brand which would extend across packaging, website, social media and other communication material. The visual language of the brand is inspired from the Indian folk art of Pichwai - a 400 year old painting style that originated in Rajasthan, India. Pichwai is characterized by its intricacy and detail which we tried to bring into the visual language for Karmic. Visual elements inspired by India like the jharokha windows added to the set of Indian motifs that form the visual aesthetic of the brand. Role ︎︎︎ Art director, designer, illustrator Type of work ︎︎︎ Visual strategy, packaging design, illustration Team ︎︎︎ Uday Ahuja, Pranav Mathur, Boski JainPublished ︎︎︎ 2023 <img width="3000" height="1291" width_o="3000" height_o="1291" data-src="https://freight.cargo.site/t/original/i/cb93bed683f8aa2c09f353d5d223951a97e3212b9f13b92a1242453d4c859fab/Logo.jpg" data-mid="215857792" border="0" src="https://freight.cargo.site/w/1000/i/cb93bed683f8aa2c09f353d5d223951a97e3212b9f13b92a1242453d4c859fab/Logo.jpg" /> Packaging design The visual approach was inspired from the vining lotus patterns that are common in Pichwai paintings.2-3 key ingredients in each of the 14 Karmic products were illustrated to create 14 unique vining patterns for the brand. I worked with illustrator Boski Jain who created these. Colours were carefully curated across the set to match the brand colours of teal and golden yellow. 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src="https://freight.cargo.site/w/1000/i/65267038b4b9c07876160973e30285790f55c47af6944070b9882d25ce497b19/Sleepytime-gelly.jpg" /> <img width="2000" height="1270" width_o="2000" height_o="1270" data-src="https://freight.cargo.site/t/original/i/c03a74aa38b690596d11ff9f913e67f4a5742f9464502a3e2374902a26187675/Richie-rich-rich.jpg" data-mid="174173906" border="0" src="https://freight.cargo.site/w/1000/i/c03a74aa38b690596d11ff9f913e67f4a5742f9464502a3e2374902a26187675/Richie-rich-rich.jpg" /> <img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/756af35cb6e95f5a9a9a227f8acd89e903804cf1c32d1b21732a1f9408007374/100g_PETG-jar-box_Ruby-dooby-do.jpg" data-mid="174173909" border="0" src="https://freight.cargo.site/w/1000/i/756af35cb6e95f5a9a9a227f8acd89e903804cf1c32d1b21732a1f9408007374/100g_PETG-jar-box_Ruby-dooby-do.jpg" /> Website visuals I worked closely with Uday to create the visual language for the website. The typography, illustrations, icons, motifs and colour palette were carefully created to match the overall visual language of the brand.&nbsp; Floral motifs were created from the pacakging illustrations and were sprinkled across the wesbite. The jharokha window motif was used across the website to showcase images. I created additional Pichwai-style illustrations for footers, sign-up banners and a few of the secondary pages. <img width="2000" height="1345" width_o="2000" height_o="1345" data-src="https://freight.cargo.site/t/original/i/6fa3b09ad533b01a0b2fa0ed3b3455d50e2603d284a608ed4e0bad751bacb273/Web-collaterals.jpg" data-mid="174173912" border="0" src="https://freight.cargo.site/w/1000/i/6fa3b09ad533b01a0b2fa0ed3b3455d50e2603d284a608ed4e0bad751bacb273/Web-collaterals.jpg" /> <img width="8945" height="2812" width_o="8945" height_o="2812" data-src="https://freight.cargo.site/t/original/i/e59d6b245a5927f7bfe3fc069037c4a6b79376ffab95a2a37c1c983989f7d6e1/3-product-creative-bgs-01.jpg" data-mid="191118323" border="0" src="https://freight.cargo.site/w/1000/i/e59d6b245a5927f7bfe3fc069037c4a6b79376ffab95a2a37c1c983989f7d6e1/3-product-creative-bgs-01.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6c93ba9b3d4429cde915d7ecc2994c02b936bb1273bb2ed231860d393907b936/Sign-up-illustration.jpg" data-mid="174173913" border="0" src="https://freight.cargo.site/w/1000/i/6c93ba9b3d4429cde915d7ecc2994c02b936bb1273bb2ed231860d393907b936/Sign-up-illustration.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/34612fd43011da820293ac194dd0e8ba9e18bf4758c6ca07e2c6ef0abe209396/Klub-Rewards-pages.jpg" data-mid="191367236" border="0" src="https://freight.cargo.site/w/1000/i/34612fd43011da820293ac194dd0e8ba9e18bf4758c6ca07e2c6ef0abe209396/Klub-Rewards-pages.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2fd3185be49217d30c89e2c212731d800b967b2478e8ad019b3bca36005f509/Untitled-1.gif" data-mid="191365338" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c2fd3185be49217d30c89e2c212731d800b967b2478e8ad019b3bca36005f509/Untitled-1.gif" /> <img width="3803" height="3868" width_o="3803" height_o="3868" data-src="https://freight.cargo.site/t/original/i/bdae8c6d1e07322ee909bfaa743379e9f88440c80a45b2d73290c8897b9da47b/Holding-Hand-Smart-Phone-Mockup-vol2.jpg" data-mid="191369318" border="0" src="https://freight.cargo.site/w/1000/i/bdae8c6d1e07322ee909bfaa743379e9f88440c80a45b2d73290c8897b9da47b/Holding-Hand-Smart-Phone-Mockup-vol2.jpg" /> <img width="1967" height="2001" width_o="1967" height_o="2001" data-src="https://freight.cargo.site/t/original/i/de310156af1e06090410a9bea04977b4f7cb23dfb29cbdc1c1b1ca33271663bb/tp201-sasi6-presentation43-02.jpg" data-mid="191371616" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/de310156af1e06090410a9bea04977b4f7cb23dfb29cbdc1c1b1ca33271663bb/tp201-sasi6-presentation43-02.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5227817f9c2a0b01a45da4db2d563ca84740bfc8ac8c0e5f4333afbad83952bc/Yes-and-no-list.jpg" data-mid="191550807" border="0" src="https://freight.cargo.site/w/1000/i/5227817f9c2a0b01a45da4db2d563ca84740bfc8ac8c0e5f4333afbad83952bc/Yes-and-no-list.jpg" /> <img width="1741" height="1716" width_o="1741" height_o="1716" data-src="https://freight.cargo.site/t/original/i/41fc4495e40c58ac65dd80ac5f65682b69e005340cc2c1f19e001add3209e544/FAQ-page_desktop.jpg" data-mid="191553551" border="0" src="https://freight.cargo.site/w/1000/i/41fc4495e40c58ac65dd80ac5f65682b69e005340cc2c1f19e001add3209e544/FAQ-page_desktop.jpg" /> <img width="1967" height="2001" width_o="1967" height_o="2001" data-src="https://freight.cargo.site/t/original/i/271d63500b462684b87993619afd77fb1101aacc1a4e6aef5351f93442d6436a/Mobile-scroll-animation.gif" data-mid="191552699" border="0" src="https://freight.cargo.site/w/1000/i/271d63500b462684b87993619afd77fb1101aacc1a4e6aef5351f93442d6436a/Mobile-scroll-animation.gif" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/27607062a6885818a5de644f041e34231f76a40803782cb012a8b8414d7dbd62/Website-footer.jpg" data-mid="191553610" border="0" src="https://freight.cargo.site/w/1000/i/27607062a6885818a5de644f041e34231f76a40803782cb012a8b8414d7dbd62/Website-footer.jpg" /> Social media graphics I created a set of social media templates that would be used before and after brand launch for a few months. The templates carried forward the colour palette, icons, motifs and graphics of the brand.&nbsp; <img width="6648" height="3364" width_o="6648" height_o="3364" data-src="https://freight.cargo.site/t/original/i/5bd63251ac726665817453a0883ca4e84ea66e467da516847b607a8e4e6a5332/Instagram-Mockup.jpg" data-mid="191622179" border="0" src="https://freight.cargo.site/w/1000/i/5bd63251ac726665817453a0883ca4e84ea66e467da516847b607a8e4e6a5332/Instagram-Mockup.jpg" /> <img width="4000" height="4049" width_o="4000" height_o="4049" data-src="https://freight.cargo.site/t/original/i/fd09efb69cfaf5ddc8154ff5ac5d0a69bed6859e1bff44004b9239b7ca20668e/Social-media.jpg" data-mid="191622183" border="0" src="https://freight.cargo.site/w/1000/i/fd09efb69cfaf5ddc8154ff5ac5d0a69bed6859e1bff44004b9239b7ca20668e/Social-media.jpg" /> <img width="3989" height="3919" width_o="3989" height_o="3919" data-src="https://freight.cargo.site/t/original/i/42e3c815b10bd088fa18b2e363e5b5f21c0ec8b32e4a6ed1ba8a9c0682608e1b/Mockup_Instagram.jpg" data-mid="191759949" border="0" src="https://freight.cargo.site/w/1000/i/42e3c815b10bd088fa18b2e363e5b5f21c0ec8b32e4a6ed1ba8a9c0682608e1b/Mockup_Instagram.jpg" /> <img width="1967" height="2001" width_o="1967" height_o="2001" data-src="https://freight.cargo.site/t/original/i/b131bfc66fad17c2e334510ead70fed738f9dd765e45104795e1657edb2cde02/instagram-grid-scroll.gif" data-mid="191759341" border="0" src="https://freight.cargo.site/w/1000/i/b131bfc66fad17c2e334510ead70fed738f9dd765e45104795e1657edb2cde02/instagram-grid-scroll.gif" /> https://tanvichunekar.com/Licious-Employer-Branding Sun, 14 Apr 2024 05:54:09 +0000 Tanvi Chunekar https://tanvichunekar.com/Licious-Employer-Branding Licious employer branding Design Challenge Licious is India’s largest D2C fresh meat, seafood and gourmet meat brand.&nbsp;Through a seamless online platform, it delivers farm-fresh produce directly to consumers, ensuring convenience without compromising on taste or hygiene. Licious values bias for excellence, innovation &amp; creativity in their people and wanted to build an employer brand that reflected this strongly. Solution The people-centric culture of the organisation and the drive to create something larger together really stood out in the interviews and surveys that we carried out. A unique and inspirational Employee Value Proposition (EVP) statement was created. The team created a memorable visual language and scaled the EVP to various assets like employee culture hand book, employee testimonial videos, careers website design &amp; social media campaign assets. Role ︎︎︎ Creative direction, design Type of work ︎︎︎ Employer branding Studio ︎︎︎ Rezonant Design Team ︎︎︎ MP Hariharan, Pranav Mathur, Sampriti, Kalai, Pramita, Vishal Pandit, Jasleen Ashta, Vinayak Baby, Aditya Narayan, Swastika Biswas, Kishan, RahulPublished ︎︎︎ Partly in 2023 <img width="4624" height="2084" width_o="4624" height_o="2084" data-src="https://freight.cargo.site/t/original/i/08c6a7ff553369898f3fccf09d8b5fa0f00bf3991507bf814b67cc80b3286769/20220615_150121.jpg" data-mid="208917035" border="0" src="https://freight.cargo.site/w/1000/i/08c6a7ff553369898f3fccf09d8b5fa0f00bf3991507bf814b67cc80b3286769/20220615_150121.jpg" /> <img width="2084" height="3408" width_o="2084" height_o="3408" data-src="https://freight.cargo.site/t/original/i/56c08e74946b3433ab22cfcaa3ac1934457127da4d43340bbd4e358e0adaf0ad/20220615_124847.jpg" data-mid="208917038" border="0" src="https://freight.cargo.site/w/1000/i/56c08e74946b3433ab22cfcaa3ac1934457127da4d43340bbd4e358e0adaf0ad/20220615_124847.jpg" /> <img width="2084" height="3408" width_o="2084" height_o="3408" data-src="https://freight.cargo.site/t/original/i/35590f4b1ffe8eb5ac0319e7afd59dffb5c75f44b88c17f10d34427c2a3aa78d/20220615_122004.jpg" data-mid="208917040" border="0" src="https://freight.cargo.site/w/1000/i/35590f4b1ffe8eb5ac0319e7afd59dffb5c75f44b88c17f10d34427c2a3aa78d/20220615_122004.jpg" /> Research and StrategyThe team conducted extensive research to understand the company, it’s culture and it’s people. We visited the meat processing centre to understand the process of how meat is received, stored, processed and packaged in the facility. The team conducted interviews with various employees and sent out qualitative and quantitative surveys to over 230+ employees to get insights on what Licians think of the company, the culture and their work. From this exercise and the derived insights, the people-centric culture of the organisation really stood out. We also learned that Licious is pioneering a revolution in the traditional Indian meat industry, and it owes its success to the talent and passion of its people. Based on these insights, a unique and creative EVP (Employee Value Proposition) was generated - You are the magic ingredient. This put the focus on the employees as the heroes of the organisation by calling them the ‘magic ingredients’ in the recipe for success. Visual languageThe visual language for the employer branding took cues from the new Licious logo and brand language. The brand tone of voice was warm, light and forthcoming and a lot of our design desicions and visual cues stemmed from that. The new logo had a hand-lettering structure to it and thus the team created the visual unit of the EVP statement in a similar visual aesthetic. The primary brand language was augmented with a couple of new typefaces and styles that complemented it. We took cues from handwritten recipe books and journals and added elements like highlights, handwritten fonts, polaroids, hand-drawn doodles and hand-lettered typography. Comic strips and doodles on company culture and values were introduced to keep the tone light-hearted, warm and approachable. <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/266d9d8a6da9cbfe748dd38cb649b73c2bb2c483bb1d1f0699b06abf0e4574a4/New-logo---colours.jpg" data-mid="212998135" border="0" src="https://freight.cargo.site/w/1000/i/266d9d8a6da9cbfe748dd38cb649b73c2bb2c483bb1d1f0699b06abf0e4574a4/New-logo---colours.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b91d7008679fa7f75e219ad0ad28305d59048dee1537fdd4723e0378f60b7001/YATMI.gif" data-mid="208910934" border="0" src="https://freight.cargo.site/w/1000/i/b91d7008679fa7f75e219ad0ad28305d59048dee1537fdd4723e0378f60b7001/YATMI.gif" /> The visual unit created for the EVP <img width="2194" height="1648" width_o="2194" height_o="1648" data-src="https://freight.cargo.site/t/original/i/0fbe5c6da45fa3f2306cf32f2798d236c7b54b999dba0c90d45a471551539b04/Appetite-for-awesome.jpg" data-mid="208956748" border="0" src="https://freight.cargo.site/w/1000/i/0fbe5c6da45fa3f2306cf32f2798d236c7b54b999dba0c90d45a471551539b04/Appetite-for-awesome.jpg" /> <img width="2194" height="1648" width_o="2194" height_o="1648" data-src="https://freight.cargo.site/t/original/i/3113ab771538001e2535c5082ed84bed365765a26e39cab5663b72cdfa63512c/Phrase.jpg" data-mid="208956959" border="0" src="https://freight.cargo.site/w/1000/i/3113ab771538001e2535c5082ed84bed365765a26e39cab5663b72cdfa63512c/Phrase.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c4e24aabe471365dfe425894f874bfa599baf2d541dc6da1f4036dd6ade5915d/Typography-assets_01.jpg" data-mid="212997297" border="0" src="https://freight.cargo.site/w/1000/i/c4e24aabe471365dfe425894f874bfa599baf2d541dc6da1f4036dd6ade5915d/Typography-assets_01.jpg" /> Hand-drawn typography &amp; lettering <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/da0b9a763d1be0a54513cef2f1d5252515d117bde292f3717ec1e7b6ee8376d2/Typography-assets_02.jpg" data-mid="212997411" border="0" src="https://freight.cargo.site/w/1000/i/da0b9a763d1be0a54513cef2f1d5252515d117bde292f3717ec1e7b6ee8376d2/Typography-assets_02.jpg" /> Hand-lettering done for pages in the culture book <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0350e77f54802a41ae587884918b56851632a522ba221c2beaed7d342e89b065/Employee-benefits.jpg" data-mid="212999640" border="0" src="https://freight.cargo.site/w/1000/i/0350e77f54802a41ae587884918b56851632a522ba221c2beaed7d342e89b065/Employee-benefits.jpg" /> Illustrations for Employee Benefits <img width="2891" height="1446" width_o="2891" height_o="1446" data-src="https://freight.cargo.site/t/original/i/4f0e61e0e2762dd5b1ef1c613d5535282c830766772345bdda9e2721cd155b6b/Comic.jpg" data-mid="212999720" border="0" src="https://freight.cargo.site/w/1000/i/4f0e61e0e2762dd5b1ef1c613d5535282c830766772345bdda9e2721cd155b6b/Comic.jpg" /> Comics created for telling different stories like the founder’s entrepreneurship journey, stories around the EVP etc <img width="2891" height="1446" width_o="2891" height_o="1446" data-src="https://freight.cargo.site/t/original/i/8b7eece2bf31b0c1272673617958ccb282af4f1c8d6dbbc5a280cd542bd05233/Comic2.jpg" data-mid="212999721" border="0" src="https://freight.cargo.site/w/1000/i/8b7eece2bf31b0c1272673617958ccb282af4f1c8d6dbbc5a280cd542bd05233/Comic2.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c1cc793860a910687be455efc8e31c3ac4606e00a27756fa1a003903fb02138e/Photo-treatment.jpg" data-mid="213000008" border="0" src="https://freight.cargo.site/w/1000/i/c1cc793860a910687be455efc8e31c3ac4606e00a27756fa1a003903fb02138e/Photo-treatment.jpg" /> Photographs and images were either cropped and placed on brand colours or were displayed in a polaroid visual treatment. <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/89004b10be9fefc4eb143ead22812157f1a959cf47d2d6e30c22691b8c0674ca/WhatsApp-Image-2024-04-03-at-5.05.47-PM-1.jpeg" data-mid="208970572" border="0" src="https://freight.cargo.site/w/1000/i/89004b10be9fefc4eb143ead22812157f1a959cf47d2d6e30c22691b8c0674ca/WhatsApp-Image-2024-04-03-at-5.05.47-PM-1.jpeg" /> <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/69dbe5c709c92fcdc277ee5a08b71f54c58e42e99b4adddc4388f8be5a59921d/WhatsApp-Image-2024-04-03-at-5.05.47-PM.jpeg" data-mid="208970579" border="0" src="https://freight.cargo.site/w/1000/i/69dbe5c709c92fcdc277ee5a08b71f54c58e42e99b4adddc4388f8be5a59921d/WhatsApp-Image-2024-04-03-at-5.05.47-PM.jpeg" /> Brand merchandiseThe team created fun merchandise based on the EVP statement. This was used as a part of the employee onboarding kit as well as during the EVP launch event. <img width="2500" height="1660" width_o="2500" height_o="1660" data-src="https://freight.cargo.site/t/original/i/5e7b985d138fdbdfc72a798df3c167abd8787b2d735135d33e483d8bf9da49d4/Mugs.jpg" data-mid="208972566" border="0" src="https://freight.cargo.site/w/1000/i/5e7b985d138fdbdfc72a798df3c167abd8787b2d735135d33e483d8bf9da49d4/Mugs.jpg" /> <img width="2000" height="1591" width_o="2000" height_o="1591" data-src="https://freight.cargo.site/t/original/i/3cc46d98c8b2537461c797809f5a7cbd6a823cdbad7cd5a3d609fabcead6dc35/Merch-1.jpg" data-mid="208919575" border="0" src="https://freight.cargo.site/w/1000/i/3cc46d98c8b2537461c797809f5a7cbd6a823cdbad7cd5a3d609fabcead6dc35/Merch-1.jpg" /> <img width="2000" height="1591" width_o="2000" height_o="1591" data-src="https://freight.cargo.site/t/original/i/3a8394a5405f702612bcfbff4819392a559204954993f52730267dc0a677db0c/Merch-2.jpg" data-mid="208919599" border="0" src="https://freight.cargo.site/w/1000/i/3a8394a5405f702612bcfbff4819392a559204954993f52730267dc0a677db0c/Merch-2.jpg" /> <img width="2500" height="1846" width_o="2500" height_o="1846" data-src="https://freight.cargo.site/t/original/i/5a237a015868f0ce968cd59955b1dfa659c9b84d4b7d331fa1a5539bdad0bd6e/Cap.jpg" data-mid="208972740" border="0" src="https://freight.cargo.site/w/1000/i/5a237a015868f0ce968cd59955b1dfa659c9b84d4b7d331fa1a5539bdad0bd6e/Cap.jpg" /> <img width="2500" height="1846" width_o="2500" height_o="1846" data-src="https://freight.cargo.site/t/original/i/c038d8a1974260798f1b0ca1b142d4f64f0c8e4d1040b617d56840d864cc2ac7/Coaster.jpg" data-mid="208972721" border="0" src="https://freight.cargo.site/w/1000/i/c038d8a1974260798f1b0ca1b142d4f64f0c8e4d1040b617d56840d864cc2ac7/Coaster.jpg" /> <img width="3000" height="891" width_o="3000" height_o="891" data-src="https://freight.cargo.site/t/original/i/1f71a9e4965e008674500a2ec00c434908afe62d83e7b7dccdc84b17ddfc05d7/socks.jpg" data-mid="213000600" border="0" src="https://freight.cargo.site/w/1000/i/1f71a9e4965e008674500a2ec00c434908afe62d83e7b7dccdc84b17ddfc05d7/socks.jpg" /> <img width="2500" height="1846" width_o="2500" height_o="1846" data-src="https://freight.cargo.site/t/original/i/4ea96e6086c5f600f591a593a325983055e2262049f9b1309646e53c0077eecd/Apron.jpg" data-mid="208973211" border="0" src="https://freight.cargo.site/w/1000/i/4ea96e6086c5f600f591a593a325983055e2262049f9b1309646e53c0077eecd/Apron.jpg" /> <img width="4267" height="4267" width_o="4267" height_o="4267" data-src="https://freight.cargo.site/t/original/i/23ee996c379cb069cc1ef94aba815d9faf2b35ab6fd90bb7a4435e2e2841b8d2/Bottle.jpg" data-mid="208973212" border="0" src="https://freight.cargo.site/w/1000/i/23ee996c379cb069cc1ef94aba815d9faf2b35ab6fd90bb7a4435e2e2841b8d2/Bottle.jpg" /> Employee culture bookThe culture book design aimed to keep the readers engaged while educating them about the company culture, vision and stories. To do this, we decided to keep the tone of the book humourous and informal. The visual treatments used were bold and typography-led and kept the reader wanting to turn the next page. Cartoons and doodles on company values and culture were interspersed within the book. Use of hand-written typography, sketches, elements like washi tape, polaroids and stickers gave the book a journal or diary-like vibe which made it interesting to read. <img width="2782" height="1678" width_o="2782" height_o="1678" data-src="https://freight.cargo.site/t/original/i/5ebd435c3ab91fa97d840e041de0ba0d1492ab103634390d6d289ccdb1e74a11/Visual-language-refs.jpg" data-mid="208956476" border="0" src="https://freight.cargo.site/w/1000/i/5ebd435c3ab91fa97d840e041de0ba0d1492ab103634390d6d289ccdb1e74a11/Visual-language-refs.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/f45986ced4a89ae6e61cb4bfb84df335742e0fcf8f5f36440b9fae9292404bbb/Square_Book_Mockup_1.jpg" data-mid="208957113" border="0" src="https://freight.cargo.site/w/1000/i/f45986ced4a89ae6e61cb4bfb84df335742e0fcf8f5f36440b9fae9292404bbb/Square_Book_Mockup_1.jpg" /> <img width="3000" height="1928" width_o="3000" height_o="1928" data-src="https://freight.cargo.site/t/original/i/1d33f1c8d0f7e199bff2a591d0f4419a0ae8f44f9f65bd630d304df0b4d9530e/Square_Book_Mockup_6a.jpg" data-mid="208957652" border="0" src="https://freight.cargo.site/w/1000/i/1d33f1c8d0f7e199bff2a591d0f4419a0ae8f44f9f65bd630d304df0b4d9530e/Square_Book_Mockup_6a.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/00198511dc7c9cd6c4c9ee956097d029ca5793736489fa355a9e63f89dc543aa/Appetite-for-awesome.jpg" data-mid="211415659" border="0" src="https://freight.cargo.site/w/1000/i/00198511dc7c9cd6c4c9ee956097d029ca5793736489fa355a9e63f89dc543aa/Appetite-for-awesome.jpg" /> <img width="3000" height="1932" width_o="3000" height_o="1932" data-src="https://freight.cargo.site/t/original/i/6f054ca70772714b83d0feeadde537498764da5e01859986f1b65b3f34532f7f/Index.jpg" data-mid="208957651" border="0" src="https://freight.cargo.site/w/1000/i/6f054ca70772714b83d0feeadde537498764da5e01859986f1b65b3f34532f7f/Index.jpg" /> <img width="1935" height="1461" width_o="1935" height_o="1461" data-src="https://freight.cargo.site/t/original/i/ed191fff14e9eb010904074f3f90a9073e247b8de7929c8dc3c701ce726c4961/Square_Book_Mockup_6.jpg" data-mid="208957786" border="0" src="https://freight.cargo.site/w/1000/i/ed191fff14e9eb010904074f3f90a9073e247b8de7929c8dc3c701ce726c4961/Square_Book_Mockup_6.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/5899b1a6ca99acba8585ff9575931671baad52ea59895afbaf2b1456f9be9f22/Big-quote.jpg" data-mid="211415660" border="0" src="https://freight.cargo.site/w/1000/i/5899b1a6ca99acba8585ff9575931671baad52ea59895afbaf2b1456f9be9f22/Big-quote.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/8b81505cc8dc3e36e78d3af664c123d3312175e58275e460853acdca6d795bd0/Sizzle.jpg" data-mid="211415673" border="0" src="https://freight.cargo.site/w/1000/i/8b81505cc8dc3e36e78d3af664c123d3312175e58275e460853acdca6d795bd0/Sizzle.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/311fe0f8cf9e04d936ce36c9f04c585ad7728e6210460bf19dc5da44fff6d2b1/Infographics.jpg" data-mid="211415666" border="0" src="https://freight.cargo.site/w/1000/i/311fe0f8cf9e04d936ce36c9f04c585ad7728e6210460bf19dc5da44fff6d2b1/Infographics.jpg" /> The team created fun comic strips on true stories around how Licious was started, inspirational stories around the founders’ entrepreneurship journey and around the employee value proposition - You are the magic ingredient. <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/d9bebc3692049be80afe7f033a8538f312a42ebc44fd3d26bdc9b700a96a35bb/Comic-1.jpg" data-mid="208957875" border="0" src="https://freight.cargo.site/w/1000/i/d9bebc3692049be80afe7f033a8538f312a42ebc44fd3d26bdc9b700a96a35bb/Comic-1.jpg" /> <img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/065a8ff1095b88c770083c06be611190147573c5266b5f611b756103aba39f6b/0009.jpg" data-mid="208957900" border="0" src="https://freight.cargo.site/w/1000/i/065a8ff1095b88c770083c06be611190147573c5266b5f611b756103aba39f6b/0009.jpg" /> <img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/cad177b48f95d3bb16ab9958ad8639f7f812399fcfc6e9d2046b5ba73b520dc8/0071.jpg" data-mid="208958065" border="0" src="https://freight.cargo.site/w/1000/i/cad177b48f95d3bb16ab9958ad8639f7f812399fcfc6e9d2046b5ba73b520dc8/0071.jpg" /> <img width="2187" height="1532" width_o="2187" height_o="1532" data-src="https://freight.cargo.site/t/original/i/135a872464f633c62d3a6cc233daaca6c487c95562f3aaaae6bdcbf775e5a79d/Great-Indian-Meat-Circus-copy.jpg" data-mid="208957984" border="0" src="https://freight.cargo.site/w/1000/i/135a872464f633c62d3a6cc233daaca6c487c95562f3aaaae6bdcbf775e5a79d/Great-Indian-Meat-Circus-copy.jpg" /> <img width="1673" height="1367" width_o="1673" height_o="1367" data-src="https://freight.cargo.site/t/original/i/ce2533e723652ee347dca8eba74ba9ee47c6971dbea49461a65911a4750392ab/Meatarians.jpg" data-mid="208957977" border="0" src="https://freight.cargo.site/w/1000/i/ce2533e723652ee347dca8eba74ba9ee47c6971dbea49461a65911a4750392ab/Meatarians.jpg" /> Fun content like “Meatarians of India” where we created a humorous list of 6 types of meat eaters in the country. <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/06bce54d990340bfd6e9622531d21926d3afa65979f9c6c0da802ae2fc8b5eeb/One-thing-I-love-about-Licious.jpg" data-mid="211415668" border="0" src="https://freight.cargo.site/w/1000/i/06bce54d990340bfd6e9622531d21926d3afa65979f9c6c0da802ae2fc8b5eeb/One-thing-I-love-about-Licious.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/7cb8bb18c9af13a71c1b38d81a076fdb2060f296877c83cb5d55cff45883baf0/HGG.jpg" data-mid="208958052" border="0" src="https://freight.cargo.site/w/1000/i/7cb8bb18c9af13a71c1b38d81a076fdb2060f296877c83cb5d55cff45883baf0/HGG.jpg" /> <img width="3000" height="1928" width_o="3000" height_o="1928" data-src="https://freight.cargo.site/t/original/i/24ccf1751a9708256cccd54ed0c78a57da00c019476747a505191dc826df8603/Juice-of-life.jpg" data-mid="213098914" border="0" src="https://freight.cargo.site/w/1000/i/24ccf1751a9708256cccd54ed0c78a57da00c019476747a505191dc826df8603/Juice-of-life.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/bfb5140b4abb6e1e0a59b47401890f79390eb03f4b097daa2094df7b3d92c10f/Benefits.jpg" data-mid="211415662" border="0" src="https://freight.cargo.site/w/1000/i/bfb5140b4abb6e1e0a59b47401890f79390eb03f4b097daa2094df7b3d92c10f/Benefits.jpg" /> <img width="2163" height="1514" width_o="2163" height_o="1514" data-src="https://freight.cargo.site/t/original/i/644a13cbda7b663d3182bf10baf5c795efe0ebf4032467859418825933177135/Licious-secret-recipe-copy.jpg" data-mid="208958438" border="0" src="https://freight.cargo.site/w/1000/i/644a13cbda7b663d3182bf10baf5c795efe0ebf4032467859418825933177135/Licious-secret-recipe-copy.jpg" /> Careers websiteThe careers website carried forward the same EVP flavour in terms of content as well as design. Real life growth stories of employees were displayed potraying them as the ‘magic ingredients’ in Licious’ journey to success. Funny comics and little doodles accompanied the content in places to keep the tone warm and humourous. <img width="3000" height="1802" width_o="3000" height_o="1802" data-src="https://freight.cargo.site/t/original/i/173b79044f5092db7823fc5b2fd166630139e24857da795aca4b542e34603f55/Website-.jpg" data-mid="208963557" border="0" src="https://freight.cargo.site/w/1000/i/173b79044f5092db7823fc5b2fd166630139e24857da795aca4b542e34603f55/Website-.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a6d74159cd49b3efb6ebf02e8b60223c383eeab1d832d09f815e6e13622298bb/Static-images-Recovered.jpg" data-mid="208970039" border="0" src="https://freight.cargo.site/w/1000/i/a6d74159cd49b3efb6ebf02e8b60223c383eeab1d832d09f815e6e13622298bb/Static-images-Recovered.jpg" /> <img width="3000" height="1802" width_o="3000" height_o="1802" data-src="https://freight.cargo.site/t/original/i/0bff49b9159d8a89b047f4e8cc5778bb4d7270395086cb56ef326ccfc3b60f95/Website2-.jpg" data-mid="208970272" border="0" src="https://freight.cargo.site/w/1000/i/0bff49b9159d8a89b047f4e8cc5778bb4d7270395086cb56ef326ccfc3b60f95/Website2-.jpg" /> EVP Launch videoA 2-minute motion graphics video was created to launch the new EVP and employer branding at the company’s 8th anniversary event. We conceptualized, wrote and created this within 24 hours. Some stills from the video below. Link to the video <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/269f4a17ee1114d4be0632f0cc91ed9abecacb8403a8575e85ef21517741f01e/Licious-Video-Story-Board-1920x1080.jpg" data-mid="208975185" border="0" src="https://freight.cargo.site/w/1000/i/269f4a17ee1114d4be0632f0cc91ed9abecacb8403a8575e85ef21517741f01e/Licious-Video-Story-Board-1920x1080.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/91262eeb6c48f7e0836396bb5833ba5be684f532829864817dee777d09559143/Licious-Video-Story-Board-1920x10802.jpg" data-mid="208975194" border="0" src="https://freight.cargo.site/w/1000/i/91262eeb6c48f7e0836396bb5833ba5be684f532829864817dee777d09559143/Licious-Video-Story-Board-1920x10802.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f0569085695515f6be29c723f839b0c4a068328739ebeca92c8f6ffeeef06ad5/Licious-Video-Story-Board-1920x10803.jpg" data-mid="208975243" border="0" src="https://freight.cargo.site/w/1000/i/f0569085695515f6be29c723f839b0c4a068328739ebeca92c8f6ffeeef06ad5/Licious-Video-Story-Board-1920x10803.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/73298a02dcdc9788693c3fc94f96d670f687759f3a3c578a5c5a1d0b2a430ecb/Licious-Video-Story-Board-1920x10805.jpg" data-mid="208975293" border="0" src="https://freight.cargo.site/w/1000/i/73298a02dcdc9788693c3fc94f96d670f687759f3a3c578a5c5a1d0b2a430ecb/Licious-Video-Story-Board-1920x10805.jpg" /> <img width="3584" height="1998" width_o="3584" height_o="1998" data-src="https://freight.cargo.site/t/original/i/0d19b7bdbc959680b336747df83f550232e4967f7946da72782f871276630aff/Screenshot-2024-04-15-at-18.23.42.png" data-mid="208975296" border="0" src="https://freight.cargo.site/w/1000/i/0d19b7bdbc959680b336747df83f550232e4967f7946da72782f871276630aff/Screenshot-2024-04-15-at-18.23.42.png" /> https://tanvichunekar.com/Kuhoo-Brand-Identity Fri, 06 Oct 2023 11:24:10 +0000 Tanvi Chunekar https://tanvichunekar.com/Kuhoo-Brand-Identity Kuhoo brand identity Design Challenge Kuhoo is a student loan fintech platform that aims to make educational loans accessible and affordable, especially for the middle-class and lower middle-class students in India. The challenge was to create a fresh and relevant brand identity for Kuhoo that stands out in the fintech space. Solution Kuhoo is the Sound of Opportunity for anyone beginning their education and career journeys. With fine-tuned processes and technology, they make the process of getting a loan more accessible thus making higher education more accessible. Education changes lives and Kuhoo aims to have a big impact on the student’s family and thereby the society at large. The word ‘Kuhoo’ is an onomatopoeia - it’s the sound a Cuckoo bird makes. In India, this sound is said to bring prosperity to whoever hears it. We incorporated the sound aspect of the name into the logo and created a bold and memorable brand identity. The team created a design system for the brand with over 30 unique applications. Role ︎︎︎ Creative lead, designer Type of work ︎︎︎ Brand identity design Studio ︎︎︎ Rezonant Design Team ︎︎︎ MP Hariharan, Pranav Mathur, Jasleen Ashta, Vinayak BabyPublished ︎︎︎ 2022 <img width="3000" height="1607" width_o="3000" height_o="1607" data-src="https://freight.cargo.site/t/original/i/26e8a3866dc0fbfe4bf6a660cea0d7b1a475cb89e6f596cc22dbd35eca76d6db/kuhoo-brand-identity-design_Kuhoo-mindmap-copy-scaled.jpg" data-mid="213002579" border="0" src="https://freight.cargo.site/w/1000/i/26e8a3866dc0fbfe4bf6a660cea0d7b1a475cb89e6f596cc22dbd35eca76d6db/kuhoo-brand-identity-design_Kuhoo-mindmap-copy-scaled.jpg" /> <img width="1400" height="1169" width_o="1400" height_o="1169" data-src="https://freight.cargo.site/t/original/i/af605dca1d06e3fe342a856259d4713eebb310c9f9a03225e014cc42deed00b3/Kuhoo-brand-identity-edufintech-cropped.png" data-mid="213002668" border="0" src="https://freight.cargo.site/w/1000/i/af605dca1d06e3fe342a856259d4713eebb310c9f9a03225e014cc42deed00b3/Kuhoo-brand-identity-edufintech-cropped.png" /> Research &amp; StrategyApproximately 35 million students are currently in the higher education system, and about 400,000 students go abroad for their education.&nbsp;The team spoke to a few students and higher education aspirants to understand the process of applying for higher education and the hurdles one has to go through while trying to secure a loan from a bank. This helped us understand how Kuhoo comes into the picture to ease the problem of acquiring an education loan.&nbsp; As Kuhoo enables opportunites for its customers and helps them achieve their dreams, the brand archetype “Hero” suited the brand very well. Once the brand archetype was chosen, the brand tone of voice and persona became clear. <img width="3000" height="1600" width_o="3000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1b117c913997d8636e00ad93d4e47f67f65235d98db88bb8aadf22f3ad15cc73/Logo-GIF.gif" data-mid="195523165" border="0" src="https://freight.cargo.site/w/1000/i/1b117c913997d8636e00ad93d4e47f67f65235d98db88bb8aadf22f3ad15cc73/Logo-GIF.gif" /> <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/bf2965312912ece9a837622f16c24e9d1a3ae7b9537016ca56510ba326f0d8d9/Sound-mark_wide.gif" data-mid="195537959" border="0" src="https://freight.cargo.site/w/1000/i/bf2965312912ece9a837622f16c24e9d1a3ae7b9537016ca56510ba326f0d8d9/Sound-mark_wide.gif" /> Kuhoo - The Sound of OpportunityThe sound aspect of the name ‘Kuhoo’ became an integral part of it’s identity. The 3 radiating sound lines emanating from Kuhoo symbolize opportunity and prosperity. The ‘Soundmark’ version of the logo, depicted on the left, works as a simple icon carrying the essence of the logo. The logotype as well as the typography selected for the brand is soft and rounded, depicting its friendly and approachable nature. A youthful colour palette was chosen for the identity - a vibrant blue depicting trust and impact and a bright yellow depicting positivity and opportunity. The brand positioning statement - The Sound of Opportunity - also played on the onomatopoeic nature of the name. <img width="3000" height="1600" width_o="3000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/78a272a208888d41bac0cd1bb66793679685452d244040647253126d834ec5a4/Sound-of-opportunity.jpg" data-mid="195539217" border="0" src="https://freight.cargo.site/w/1000/i/78a272a208888d41bac0cd1bb66793679685452d244040647253126d834ec5a4/Sound-of-opportunity.jpg" /> <img width="3000" height="1600" width_o="3000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/110f052c0a61116629b81873219c433d018a343ff7caf74d689f569455161d0d/Colours.jpg" data-mid="195907092" border="0" src="https://freight.cargo.site/w/1000/i/110f052c0a61116629b81873219c433d018a343ff7caf74d689f569455161d0d/Colours.jpg" /> <img width="3000" height="1600" width_o="3000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/612b11b8956ec8a2fa04fa0241b1e021f8886370adea50eb750111a874347bed/Typography.jpg" data-mid="195530731" border="0" src="https://freight.cargo.site/w/1000/i/612b11b8956ec8a2fa04fa0241b1e021f8886370adea50eb750111a874347bed/Typography.jpg" /> Brand assetsThe team created the visual language including custom iconography, illustrations, photography treatment, visual layouts and more. <img width="835" height="662" width_o="835" height_o="662" data-src="https://freight.cargo.site/t/original/i/a7447bea2a93e74d5407e6c5c7f0e9a805885398ce892a7af513362cf17b2615/Kuhoo-icon-detail.png" data-mid="196106321" border="0" src="https://freight.cargo.site/w/835/i/a7447bea2a93e74d5407e6c5c7f0e9a805885398ce892a7af513362cf17b2615/Kuhoo-icon-detail.png" /> <img width="1459" height="834" width_o="1459" height_o="834" data-src="https://freight.cargo.site/t/original/i/e4971ddcba4905a88b28e2ef09dda36c77334b6c699b22f47870d90108e68d07/Kuhoo-icon.png" data-mid="196106226" border="0" src="https://freight.cargo.site/w/1000/i/e4971ddcba4905a88b28e2ef09dda36c77334b6c699b22f47870d90108e68d07/Kuhoo-icon.png" /> <img width="3000" height="1600" width_o="3000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/cefc60f471400a37334d671c2e24eba8eb7eac14597785a23ff0d187cb76e08b/brand-doodles2.jpg" data-mid="213040100" border="0" src="https://freight.cargo.site/w/1000/i/cefc60f471400a37334d671c2e24eba8eb7eac14597785a23ff0d187cb76e08b/brand-doodles2.jpg" /> <img width="2884" height="1714" width_o="2884" height_o="1714" data-src="https://freight.cargo.site/t/original/i/87822e57333804462d2dea5989fb1dff711d2da22aabcc40b4b541293d634403/Sound-concept_Website-banner.jpg" data-mid="196106430" border="0" src="https://freight.cargo.site/w/1000/i/87822e57333804462d2dea5989fb1dff711d2da22aabcc40b4b541293d634403/Sound-concept_Website-banner.jpg" /> <img width="3290" height="2367" width_o="3290" height_o="2367" data-src="https://freight.cargo.site/t/original/i/9817792809b88f8e62df6aa28d87c00d6ff2a9217b9061fb79555cf92702eb38/Sound-lines---image.jpg" data-mid="196107708" border="0" src="https://freight.cargo.site/w/1000/i/9817792809b88f8e62df6aa28d87c00d6ff2a9217b9061fb79555cf92702eb38/Sound-lines---image.jpg" /> <img width="3290" height="2367" width_o="3290" height_o="2367" data-src="https://freight.cargo.site/t/original/i/8939df6478847f75c393208cd0eb762f1adf67e8229348b3c936cbc9667bfcde/Sound-lines---image3.jpg" data-mid="196107709" border="0" src="https://freight.cargo.site/w/1000/i/8939df6478847f75c393208cd0eb762f1adf67e8229348b3c936cbc9667bfcde/Sound-lines---image3.jpg" /> <img width="3125" height="1831" width_o="3125" height_o="1831" data-src="https://freight.cargo.site/t/original/i/1958fa6678d9a42f5cce3b994ea669a781f31b03fa2e82ada2e4f2a61b9648f2/Kuhoo-brand-identity-design_-business-card-design.jpg" data-mid="196229057" border="0" src="https://freight.cargo.site/w/1000/i/1958fa6678d9a42f5cce3b994ea669a781f31b03fa2e82ada2e4f2a61b9648f2/Kuhoo-brand-identity-design_-business-card-design.jpg" /> <img width="3000" height="1909" width_o="3000" height_o="1909" data-src="https://freight.cargo.site/t/original/i/bcc89d96c4a61db8bc4a5c4826c57e0c3b3c713e4e8263392aa5af9ab6859cd1/a4-folder---mockup-3.jpg" data-mid="196229419" border="0" src="https://freight.cargo.site/w/1000/i/bcc89d96c4a61db8bc4a5c4826c57e0c3b3c713e4e8263392aa5af9ab6859cd1/a4-folder---mockup-3.jpg" /> <img width="3000" height="1909" width_o="3000" height_o="1909" data-src="https://freight.cargo.site/t/original/i/a38d895f887a95a9666461cb9908388b70409876663a4ac129b8ba16772dd0c4/Letter-Paper-Stationery-Branding-Mockup-2.jpg" data-mid="196233449" border="0" src="https://freight.cargo.site/w/1000/i/a38d895f887a95a9666461cb9908388b70409876663a4ac129b8ba16772dd0c4/Letter-Paper-Stationery-Branding-Mockup-2.jpg" /> <img width="3000" height="1909" width_o="3000" height_o="1909" data-src="https://freight.cargo.site/t/original/i/3b3960ab4caaf5204871897f973f376fb7709b331ff8d6f58ac176535bd05960/Free-C4-Envelope-Mockup.jpg" data-mid="196229643" border="0" src="https://freight.cargo.site/w/1000/i/3b3960ab4caaf5204871897f973f376fb7709b331ff8d6f58ac176535bd05960/Free-C4-Envelope-Mockup.jpg" /> <img width="2500" height="1433" width_o="2500" height_o="1433" data-src="https://freight.cargo.site/t/original/i/732efd8f941b7bc9e67b30396b331c28b64bc247e14a7ace22dc000a960088d9/01a.jpg" data-mid="196331559" border="0" src="https://freight.cargo.site/w/1000/i/732efd8f941b7bc9e67b30396b331c28b64bc247e14a7ace22dc000a960088d9/01a.jpg" /> Over 30 unique print and digital applications were created including business cards, letterheads, envelopes, diaries, social media layouts, video snippets as well as a complete website. We also created internal communication material for Kuhoo including offer letters, culture handbook, emailers and onboarding kits. A comprehensive brand guidelines book was created to capture all the style guides. <img width="3500" height="2702" width_o="3500" height_o="2702" data-src="https://freight.cargo.site/t/original/i/f5d65721db805b4a995ea26b4da1c3093e483da096836aa597136b49dc04388a/mask-v2.jpg" data-mid="196331626" border="0" src="https://freight.cargo.site/w/1000/i/f5d65721db805b4a995ea26b4da1c3093e483da096836aa597136b49dc04388a/mask-v2.jpg" /> <img width="2000" height="1544" width_o="2000" height_o="1544" data-src="https://freight.cargo.site/t/original/i/edc1573a51c6b89f9b8048453377552ee1871d77e41645221fc8515381fb0deb/Box_Top-view_02.jpg" data-mid="196331651" border="0" src="https://freight.cargo.site/w/1000/i/edc1573a51c6b89f9b8048453377552ee1871d77e41645221fc8515381fb0deb/Box_Top-view_02.jpg" /> <img width="1792" height="1696" width_o="1792" height_o="1696" data-src="https://freight.cargo.site/t/original/i/11a11ca092a01d2134ec64062e5e09a0eea734d6654302917ed8ab2138e3b966/t-Shirt_mockup.jpg" data-mid="196237572" border="0" src="https://freight.cargo.site/w/1000/i/11a11ca092a01d2134ec64062e5e09a0eea734d6654302917ed8ab2138e3b966/t-Shirt_mockup.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bbb0f00c086cda5eeea443e43b55cced5ff2a13eaeee491ac75a9034798fe14d/strap-keychain-on-podium-mockup--1.jpg" data-mid="196237575" border="0" src="https://freight.cargo.site/w/1000/i/bbb0f00c086cda5eeea443e43b55cced5ff2a13eaeee491ac75a9034798fe14d/strap-keychain-on-podium-mockup--1.jpg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/e598f86c8bad1905f746c2f4d9589ad217e95335486089dfe4cac2bea6a19e4e/Rezonant_Design_Kuhoo_Employer_Branding_004-1-scaled.jpg" data-mid="196331106" border="0" src="https://freight.cargo.site/w/1000/i/e598f86c8bad1905f746c2f4d9589ad217e95335486089dfe4cac2bea6a19e4e/Rezonant_Design_Kuhoo_Employer_Branding_004-1-scaled.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b0ae455dcf9ebbcc86caf88be74957780410f90682630b7c23a5ddbc0d60662e/Free_A4_Brochure_Mockup_03.jpg" data-mid="196332058" border="0" src="https://freight.cargo.site/w/1000/i/b0ae455dcf9ebbcc86caf88be74957780410f90682630b7c23a5ddbc0d60662e/Free_A4_Brochure_Mockup_03.jpg" /> Employee culture handbook The employee culture handbook was formatted like a magazine making it easier and more fun to read. The messaging in the book communicated the company’s core values, culture and vision thereby inspiring employees about Kuhoo’s ambitious vision. It contained fun sections that mimiced a magazine’s format and had letters to the editor, ads, stories, interview spreads, feature articles and infographics.&nbsp; <img width="3000" height="1928" width_o="3000" height_o="1928" data-src="https://freight.cargo.site/t/original/i/b393e019c9b83aec98d644460ab00c11667ccc88fa8eb788a33f282303bca2de/Index.jpg" data-mid="213039387" border="0" src="https://freight.cargo.site/w/1000/i/b393e019c9b83aec98d644460ab00c11667ccc88fa8eb788a33f282303bca2de/Index.jpg" /> <img width="3000" height="1928" width_o="3000" height_o="1928" data-src="https://freight.cargo.site/t/original/i/dc4b0bb581ccad967cba4feac021c5d17e9c55927c8ed2d967ddc450e5a35775/Chapter-spread.jpg" data-mid="213039385" border="0" src="https://freight.cargo.site/w/1000/i/dc4b0bb581ccad967cba4feac021c5d17e9c55927c8ed2d967ddc450e5a35775/Chapter-spread.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a8d4f17b527c6cd0028c763525b65bcaaa0e05650b3e54e14365f6cd22f2a91a/Free_A4_Brochure_Mockup_06.jpg" data-mid="196332547" border="0" src="https://freight.cargo.site/w/1000/i/a8d4f17b527c6cd0028c763525b65bcaaa0e05650b3e54e14365f6cd22f2a91a/Free_A4_Brochure_Mockup_06.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6be394d0668d94b9efbdf967adb3e9dd09e12cd87d4e32a03134b1e250d05d3e/Free_A4_Brochure_Mockup_05.jpg" data-mid="196332288" border="0" src="https://freight.cargo.site/w/1000/i/6be394d0668d94b9efbdf967adb3e9dd09e12cd87d4e32a03134b1e250d05d3e/Free_A4_Brochure_Mockup_05.jpg" /> <img width="3000" height="1928" width_o="3000" height_o="1928" data-src="https://freight.cargo.site/t/original/i/04e8a1232a9e8865d78e9b3f1ef150dc163ce2c7e80e91e673ce7c983436c3cb/Stats-spread.jpg" data-mid="213039404" border="0" src="https://freight.cargo.site/w/1000/i/04e8a1232a9e8865d78e9b3f1ef150dc163ce2c7e80e91e673ce7c983436c3cb/Stats-spread.jpg" /> <img width="1448" height="1574" width_o="1448" height_o="1574" data-src="https://freight.cargo.site/t/original/i/0fbdf1ff1f8d2913bdf3c3bc2eaf0a80de4313c6c2f43d1b552dafad65f0244b/interview-page.jpg" data-mid="213039688" border="0" src="https://freight.cargo.site/w/1000/i/0fbdf1ff1f8d2913bdf3c3bc2eaf0a80de4313c6c2f43d1b552dafad65f0244b/interview-page.jpg" /> <img width="2452" height="1899" width_o="2452" height_o="1899" data-src="https://freight.cargo.site/t/original/i/99fba9ac843bb14ad5d4b1ecf53add0bfba048e1b904c82cf97ae7b2beee2f58/our-code.jpg" data-mid="213039811" border="0" src="https://freight.cargo.site/w/1000/i/99fba9ac843bb14ad5d4b1ecf53add0bfba048e1b904c82cf97ae7b2beee2f58/our-code.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/36d5919d94e2f4303293ca07b94e6b630fb9a8c87341b65d9c73b77710515fb5/kuhoo---linkedin.jpg" data-mid="196229682" border="0" src="https://freight.cargo.site/w/1000/i/36d5919d94e2f4303293ca07b94e6b630fb9a8c87341b65d9c73b77710515fb5/kuhoo---linkedin.jpg" /> <img width="2560" height="1788" width_o="2560" height_o="1788" data-src="https://freight.cargo.site/t/original/i/b58529dceae464e34bd18f4ed2dded5a073e37ce429730a4e99b60d2891910e4/Rezonant_Design_Kuhoo_Employer_Branding_Referral_Campaign_71-scaled.jpg" data-mid="196332674" border="0" src="https://freight.cargo.site/w/1000/i/b58529dceae464e34bd18f4ed2dded5a073e37ce429730a4e99b60d2891910e4/Rezonant_Design_Kuhoo_Employer_Branding_Referral_Campaign_71-scaled.jpg" /> <img width="3000" height="1714" width_o="3000" height_o="1714" data-src="https://freight.cargo.site/t/original/i/445c44dabbabaa9644515c5f830384e5ba545a84220e1e85781b3d7e6d7036cd/Kuhoo-socialmedia-posts.jpg" data-mid="196230798" border="0" src="https://freight.cargo.site/w/1000/i/445c44dabbabaa9644515c5f830384e5ba545a84220e1e85781b3d7e6d7036cd/Kuhoo-socialmedia-posts.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a9da147e81535b714ddd880c7e8c9f7bb53cb1f8b8ccbacf8668bb9d08de8a9/Knock-knock.gif" data-mid="196112043" border="0" src="https://freight.cargo.site/w/1000/i/1a9da147e81535b714ddd880c7e8c9f7bb53cb1f8b8ccbacf8668bb9d08de8a9/Knock-knock.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0106932fd417a6bf56623f77d6325d2d43810e7cde543ed7fa318830e641c203/animation-2.gif" data-mid="196234463" border="0" src="https://freight.cargo.site/w/1000/i/0106932fd417a6bf56623f77d6325d2d43810e7cde543ed7fa318830e641c203/animation-2.gif" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b217a4e1c38a19262de02e965e8ed4341ac3578c1b561a87e47a754d85e27de7/website-mockup.jpg" data-mid="196234662" border="0" src="https://freight.cargo.site/w/1000/i/b217a4e1c38a19262de02e965e8ed4341ac3578c1b561a87e47a754d85e27de7/website-mockup.jpg" /> <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/eec40775bb5c5f1f168fa33e74d1a1409fb3e10b8863975b773e94646329cbaa/brandbook-mockup-2.jpg" data-mid="196234525" border="0" src="https://freight.cargo.site/w/1000/i/eec40775bb5c5f1f168fa33e74d1a1409fb3e10b8863975b773e94646329cbaa/brandbook-mockup-2.jpg" /> https://tanvichunekar.com/Una-Villa-Brand-Identity Sun, 14 Jul 2024 07:53:31 +0000 Tanvi Chunekar https://tanvichunekar.com/Una-Villa-Brand-Identity Una Villabrand identity Design Challenge KICL, a century old company with a legacy, was embarking on an exciting venture to start a fine-dining restaurant in a 60-year old art-deco bungalow in Nungambakkam, Chennai. The bungalow was meticulously restored with its art-deco elements and its lush garden with native trees giving it a nostalgic yet sophisticated ambiance. The challenge was to develop a brand identity that reflected the rich historical charm of the bungalow with it’s lush garden while also maintaining the modern sophistication of fine dining. Case study coming soon ︎ https://tanvichunekar.com/Emeritus-Employer-Branding Wed, 03 Apr 2024 11:38:55 +0000 Tanvi Chunekar https://tanvichunekar.com/Emeritus-Employer-Branding Emeritus employer branding Design Challenge Emeritus is an ed-tech platform that provides accessible and affordable educational programs in collaboration with top-ranked global universities to people all across the planet.&nbsp;Emeritus has cemented their position in the ed-tech ecosystem — with thoughtfully designed programs, strong partnerships with reputed universities and an expansive learner base.&nbsp;Our challenge was to build an enduring employer brand for them as they moved forward. Solution The theme of impact stood at the centre of the employer branding exercise and the employee value proposition was “Build a legacy of impact”. A comprehensive photo and video shoot was part of the scope, which generated brand assets for use in different applications. The team created a memorable visual language and scaled the EVP to various assets like employee culture book, employee videos, careers website design &amp; social media. Role ︎︎︎ Creative direction, design Type of work ︎︎︎ Employer branding Studio ︎︎︎ Rezonant Design Team ︎︎︎ MP Hariharan, Pranav Mathur, Sampriti, Kalai, Pramita, Vishal Pandit, Jasleen Ashta, Vinayak Baby, Aditya Narayan, Kishan, RahulPublished ︎︎︎ 2022 <img width="1000" height="640" width_o="1000" height_o="640" data-src="https://freight.cargo.site/t/original/i/5bedc3a6d608343d38172551a916ed264fa871ff5506aa7ed05b35d7dd27384c/Be_a_part_of_a_diverse-Low-Res.gif" data-mid="208257488" border="0" src="https://freight.cargo.site/w/1000/i/5bedc3a6d608343d38172551a916ed264fa871ff5506aa7ed05b35d7dd27384c/Be_a_part_of_a_diverse-Low-Res.gif" /> Research and StrategyThe team conducted extensive research to understand the company, it’s culture, it’s people and the ed-tech landscape. Interviews were conducted with 150+ Emeritus employees from all over the world and around 650+ people, including 65+ leaders, participated in surveys. From the insights culled from this exercise, one stood out - The employees were most proud of the impact they were creating by making education accessible for the individual, thereby impacting society and the nation. Thus the Employee Value Proposition statement - Build a legacy of impact -&nbsp;was born. For a more detailed case study of how this came about, click here. <img width="2500" height="1117" width_o="2500" height_o="1117" data-src="https://freight.cargo.site/t/original/i/7ca6d80b5867a803101cc2ee4438f0eb3998e1958fb9104fe01e209e99b37c47/Emeritus-Ripple-Reference-042.jpg" data-mid="208257778" border="0" src="https://freight.cargo.site/w/1000/i/7ca6d80b5867a803101cc2ee4438f0eb3998e1958fb9104fe01e209e99b37c47/Emeritus-Ripple-Reference-042.jpg" /> <img width="3000" height="1350" width_o="3000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/87413374406816cb867165c9bacb75ba67c7f995c59e83884f88fcc305c61ea4/Patterns.jpg" data-mid="208258736" border="0" src="https://freight.cargo.site/w/1000/i/87413374406816cb867165c9bacb75ba67c7f995c59e83884f88fcc305c61ea4/Patterns.jpg" /> Visual language: The Emeritus ripple effectThe visuals created represented the theme of impact visually - taking inspiration from the ripple effect a stone creates when dropped in a pond. The reverberating and outward moving lines depicted the impact that an Emeritus employee has on a learning individual, their family, the society and thereby the nation. <img width="1120" height="504" width_o="1120" height_o="504" data-src="https://freight.cargo.site/t/original/i/b2ad911f736bd4725016cb4b1fd780aafd61cd94f6d5a36e59fdc700dd533f43/Ripple-Effect-Low-Res.gif" data-mid="208258619" border="0" src="https://freight.cargo.site/w/1000/i/b2ad911f736bd4725016cb4b1fd780aafd61cd94f6d5a36e59fdc700dd533f43/Ripple-Effect-Low-Res.gif" /> <img width="3000" height="1600" width_o="3000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/22c5054c120ee07284c47eb7362721e24ac3294eb8f045e88132cdbfd3d3e236/BALOI.jpg" data-mid="208258600" border="0" src="https://freight.cargo.site/w/1000/i/22c5054c120ee07284c47eb7362721e24ac3294eb8f045e88132cdbfd3d3e236/BALOI.jpg" /> <img width="1920" height="1449" width_o="1920" height_o="1449" data-src="https://freight.cargo.site/t/original/i/37d263d0ec03ca9c849a42c78289d31bf09c28280e4a63429ccc283c31f97bb9/Emeritus-Website-Visual-Lang-5.jpg" data-mid="208271459" border="0" src="https://freight.cargo.site/w/1000/i/37d263d0ec03ca9c849a42c78289d31bf09c28280e4a63429ccc283c31f97bb9/Emeritus-Website-Visual-Lang-5.jpg" /> Typography &amp; Colour paletteThe typography and colour palette was continued from the main brand. Dark blue, green and white formed the primary palette with Montserrat being the brand font. <img width="2762" height="1512" width_o="2762" height_o="1512" data-src="https://freight.cargo.site/t/original/i/76a4168bbe309a4a848adb8780ee261f3f0155b57910a9ffc8ac650177b4c433/Iconography.jpg" data-mid="208272029" border="0" src="https://freight.cargo.site/w/1000/i/76a4168bbe309a4a848adb8780ee261f3f0155b57910a9ffc8ac650177b4c433/Iconography.jpg" /> Animated GIFs on how to build your legacy of impact <img width="1000" height="640" width_o="1000" height_o="640" data-src="https://freight.cargo.site/t/original/i/2612a4b6f7cb03db1ac7a0214a6c152c21cb53462f407b53b5adfafa0d6a9a07/Accessible-and-affordable-education.gif" data-mid="208339532" border="0" src="https://freight.cargo.site/w/1000/i/2612a4b6f7cb03db1ac7a0214a6c152c21cb53462f407b53b5adfafa0d6a9a07/Accessible-and-affordable-education.gif" /> <img width="1000" height="640" width_o="1000" height_o="640" data-src="https://freight.cargo.site/t/original/i/f651face0a9dcf45623034c2b8f3503152bd889faea19c41b68f08b4c617404d/Be_a_part_of_a_diverse-Low-Res.gif" data-mid="208339740" border="0" src="https://freight.cargo.site/w/1000/i/f651face0a9dcf45623034c2b8f3503152bd889faea19c41b68f08b4c617404d/Be_a_part_of_a_diverse-Low-Res.gif" /> <img width="1000" height="640" width_o="1000" height_o="640" data-src="https://freight.cargo.site/t/original/i/1ace9d3fea01a52ac3a6ba925dfc4ea009fdf15a73bfce8886c51cfbac3b1a05/Fast-track-your-career-growth.gif" data-mid="208339534" border="0" src="https://freight.cargo.site/w/1000/i/1ace9d3fea01a52ac3a6ba925dfc4ea009fdf15a73bfce8886c51cfbac3b1a05/Fast-track-your-career-growth.gif" /> <img width="1000" height="640" width_o="1000" height_o="640" data-src="https://freight.cargo.site/t/original/i/3b4244fd5ab8107c8c616be9e1d6eab34c79db9605075af867f278cdd66d5ec6/Disrupt-education-digitally.gif" data-mid="208339533" border="0" src="https://freight.cargo.site/w/1000/i/3b4244fd5ab8107c8c616be9e1d6eab34c79db9605075af867f278cdd66d5ec6/Disrupt-education-digitally.gif" /> <img width="1000" height="640" width_o="1000" height_o="640" data-src="https://freight.cargo.site/t/original/i/94feee8565a448b249c71c7a52e44baa97809d5d2a41b499f87f35ee2d16f5e9/Pioneer-in-a-fast-growing-sector.gif" data-mid="208339535" border="0" src="https://freight.cargo.site/w/1000/i/94feee8565a448b249c71c7a52e44baa97809d5d2a41b499f87f35ee2d16f5e9/Pioneer-in-a-fast-growing-sector.gif" /> <img width="1000" height="640" width_o="1000" height_o="640" data-src="https://freight.cargo.site/t/original/i/f83be0cabd109bc335075a801e8851e9d755d80b5fc3a7be6d74d576dd67e343/Thrive-in-a-flexible-environment.gif" data-mid="208339536" border="0" src="https://freight.cargo.site/w/1000/i/f83be0cabd109bc335075a801e8851e9d755d80b5fc3a7be6d74d576dd67e343/Thrive-in-a-flexible-environment.gif" /> <img width="1000" height="640" width_o="1000" height_o="640" data-src="https://freight.cargo.site/t/original/i/2316764ff8c9867a7b62e54c8ecf2b9e3d519fde476089b4da52d3ce8dc7a965/Work-alongside-the-best-and-the-brightest.gif" data-mid="208339538" border="0" src="https://freight.cargo.site/w/1000/i/2316764ff8c9867a7b62e54c8ecf2b9e3d519fde476089b4da52d3ce8dc7a965/Work-alongside-the-best-and-the-brightest.gif" /> <img width="1000" height="640" width_o="1000" height_o="640" data-src="https://freight.cargo.site/t/original/i/c1979844266cac57b414d2610cec4b115386a8456c07b56229696e7500563008/Upskill-yourself-with-free-courses.gif" data-mid="208339537" border="0" src="https://freight.cargo.site/w/1000/i/c1979844266cac57b414d2610cec4b115386a8456c07b56229696e7500563008/Upskill-yourself-with-free-courses.gif" /> <img width="5000" height="2617" width_o="5000" height_o="2617" data-src="https://freight.cargo.site/t/original/i/9d3de2de8f84b09e8310c967fa46616ed28fe7899d69dea12764ef93701095fb/Growth-story_Video-template2.jpg" data-mid="208342163" border="0" src="https://freight.cargo.site/w/1000/i/9d3de2de8f84b09e8310c967fa46616ed28fe7899d69dea12764ef93701095fb/Growth-story_Video-template2.jpg" /> <img width="5000" height="2617" width_o="5000" height_o="2617" data-src="https://freight.cargo.site/t/original/i/125ce8ed993e9404fb21b2d2cf128e07c5ad8d24b3873a3bdfede623216f5e1d/Stat-posts.jpg" data-mid="208342166" border="0" src="https://freight.cargo.site/w/1000/i/125ce8ed993e9404fb21b2d2cf128e07c5ad8d24b3873a3bdfede623216f5e1d/Stat-posts.jpg" /> Capturing real life storiesThe team conducted a carefully planned shoot of over 120 videos and 200+ photographs in 7 different cities and time zones. The brand assets generated from this mammoth exercise were used across the careers website and Emeritus’ social media channels like LinkedIn and YouTube. The team created a 16-week LinkedIn content strategy which started with a company-wide launch of the EVP and included posts centered around the EVP, employee success stories, testimonials and learner success stories. <img width="3000" height="1570" width_o="3000" height_o="1570" data-src="https://freight.cargo.site/t/original/i/73beebb993f98f5ae040e62e24cdd3dced27dc2c05783d3cc3492503c0fbb3c1/Stat.jpg" data-mid="213099923" border="0" src="https://freight.cargo.site/w/1000/i/73beebb993f98f5ae040e62e24cdd3dced27dc2c05783d3cc3492503c0fbb3c1/Stat.jpg" /> <img width="1120" height="620" width_o="1120" height_o="620" data-src="https://freight.cargo.site/t/original/i/7d8a826bd2d37faf251e56c0af58a324cf80c885c3a3678e8f9ad56ff0914886/EVP-Scaling-02.1.jpg" data-mid="208273684" border="0" src="https://freight.cargo.site/w/1000/i/7d8a826bd2d37faf251e56c0af58a324cf80c885c3a3678e8f9ad56ff0914886/EVP-Scaling-02.1.jpg" /> <img width="2506" height="1388" width_o="2506" height_o="1388" data-src="https://freight.cargo.site/t/original/i/1a006979b03f8185549b4ed8082786eba08bc968d2d0e6cb93af78dbb07b20a0/Linkedin-post.png" data-mid="208342134" border="0" src="https://freight.cargo.site/w/1000/i/1a006979b03f8185549b4ed8082786eba08bc968d2d0e6cb93af78dbb07b20a0/Linkedin-post.png" /> <img width="1120" height="620" width_o="1120" height_o="620" data-src="https://freight.cargo.site/t/original/i/aa572eca0c238d1a4a6a802b689f20ddb91abd22ca199ba67de72003913ffef9/EVP-Scaling-04.jpg" data-mid="208273686" border="0" src="https://freight.cargo.site/w/1000/i/aa572eca0c238d1a4a6a802b689f20ddb91abd22ca199ba67de72003913ffef9/EVP-Scaling-04.jpg" /> <img width="3000" height="1570" width_o="3000" height_o="1570" data-src="https://freight.cargo.site/t/original/i/2f11eb1963ef7b6d8cdcffc15b63f0007e872c2c3b4deff100eddfaf4f352786/Template.jpg" data-mid="213099925" border="0" src="https://freight.cargo.site/w/1000/i/2f11eb1963ef7b6d8cdcffc15b63f0007e872c2c3b4deff100eddfaf4f352786/Template.jpg" /> <img width="1120" height="620" width_o="1120" height_o="620" data-src="https://freight.cargo.site/t/original/i/a76037c8a16d0d4cc651a8c1ac4d6867faee187d0bb6a6ea161bafadcbc67b1c/EVP-Scaling-03.jpg" data-mid="208273791" border="0" src="https://freight.cargo.site/w/1000/i/a76037c8a16d0d4cc651a8c1ac4d6867faee187d0bb6a6ea161bafadcbc67b1c/EVP-Scaling-03.jpg" /> Snapshots from the talent acquisition deck <img width="2000" height="1124" width_o="2000" height_o="1124" data-src="https://freight.cargo.site/t/original/i/13a2121fab514e12a94ff8441dc76937f07660f50dfab3422c2189b13f463f56/TA-deck-1.jpg" data-mid="213109124" border="0" src="https://freight.cargo.site/w/1000/i/13a2121fab514e12a94ff8441dc76937f07660f50dfab3422c2189b13f463f56/TA-deck-1.jpg" /> <img width="2000" height="1124" width_o="2000" height_o="1124" data-src="https://freight.cargo.site/t/original/i/6d5ebf24d381029a85cf8efd3fa12a40eaaf85ed8c7f2a46cf1c7e6091f296f3/TA-deck-2.jpg" data-mid="213109127" border="0" src="https://freight.cargo.site/w/1000/i/6d5ebf24d381029a85cf8efd3fa12a40eaaf85ed8c7f2a46cf1c7e6091f296f3/TA-deck-2.jpg" /> <img width="2000" height="1124" width_o="2000" height_o="1124" data-src="https://freight.cargo.site/t/original/i/807f75890c870f0c90c068edc5ac7e0c67eb6c4e1d391d1051a1c0ee70b83efa/TA-Deck-3.jpg" data-mid="213109129" border="0" src="https://freight.cargo.site/w/1000/i/807f75890c870f0c90c068edc5ac7e0c67eb6c4e1d391d1051a1c0ee70b83efa/TA-Deck-3.jpg" /> <img width="1769" height="994" width_o="1769" height_o="994" data-src="https://freight.cargo.site/t/original/i/ca9ca0e06ec86d4636ae79652fca65267ee86bde0756f18970b51079645fdba5/TA-Deck-4.jpg" data-mid="213109130" border="0" src="https://freight.cargo.site/w/1000/i/ca9ca0e06ec86d4636ae79652fca65267ee86bde0756f18970b51079645fdba5/TA-Deck-4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a093d1125dc2a0b62d8503e5ff8fbf6e6e41ccf385bf3d0a5f9e13b49e5bc766/videoframe_6831.png" data-mid="208341880" border="0" src="https://freight.cargo.site/w/1000/i/a093d1125dc2a0b62d8503e5ff8fbf6e6e41ccf385bf3d0a5f9e13b49e5bc766/videoframe_6831.png" /> Employee culture bookThe team wanted the employee culture book to be unmistakably Emeritus and act as a guide to a high impact career in edtech. The best way to achieve that was by featuring hundreds of voices from the organisation. The culture book spoke about the ed-tech landscape, Emeritus’ impact in ed-tech, what the company stands for and their values and mission.&nbsp; It was peppered with many individual stories of impact, growth stories, the company culture and interviews with leadership. <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/63c1a69d0ba272655f4998cd68e6eb9f1de3bc5e86d7252e57e7b138e524d07a/Mockup-2.jpg" data-mid="208342259" border="0" src="https://freight.cargo.site/w/1000/i/63c1a69d0ba272655f4998cd68e6eb9f1de3bc5e86d7252e57e7b138e524d07a/Mockup-2.jpg" /> <img width="2800" height="1616" width_o="2800" height_o="1616" data-src="https://freight.cargo.site/t/original/i/028d71587c0588e77a783fe1ab59bd1c5a0ffef18867d8d9c06a6e52c1562a0a/Mockup-3.jpg" data-mid="208349744" border="0" src="https://freight.cargo.site/w/1000/i/028d71587c0588e77a783fe1ab59bd1c5a0ffef18867d8d9c06a6e52c1562a0a/Mockup-3.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3f6d79560ceb531447499c56e1d1024b4014a9d1b14f64ee65f9100ec29a43b4/Culture-book-illustrations4.jpg" data-mid="208349798" border="0" src="https://freight.cargo.site/w/1000/i/3f6d79560ceb531447499c56e1d1024b4014a9d1b14f64ee65f9100ec29a43b4/Culture-book-illustrations4.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6d83156faf784822b4c77dd40998e3e9c985d51307cb665930fe3ce69051ce8c/Culture-book-illustrations.jpg" data-mid="208349772" border="0" src="https://freight.cargo.site/w/1000/i/6d83156faf784822b4c77dd40998e3e9c985d51307cb665930fe3ce69051ce8c/Culture-book-illustrations.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d26365836171c758c63f98b8cffe0b5da8b85c7bd55cabcbe0a7290a847ec957/Culture-book-illustrations3.jpg" data-mid="208349785" border="0" src="https://freight.cargo.site/w/1000/i/d26365836171c758c63f98b8cffe0b5da8b85c7bd55cabcbe0a7290a847ec957/Culture-book-illustrations3.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bb3f3d6eb52bc1cd16030ad8b5ed06b3e91a54c39266c60a66fe4e6b71de0a88/Culture-book-illustrations5.jpg" data-mid="208349800" border="0" src="https://freight.cargo.site/w/1000/i/bb3f3d6eb52bc1cd16030ad8b5ed06b3e91a54c39266c60a66fe4e6b71de0a88/Culture-book-illustrations5.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/651d995c910b5117f822d46c81c8a305c77655d0b97cc00b09426322377e3500/Culture-book-illustrations6.jpg" data-mid="208349802" border="0" src="https://freight.cargo.site/w/1000/i/651d995c910b5117f822d46c81c8a305c77655d0b97cc00b09426322377e3500/Culture-book-illustrations6.jpg" /> <img width="1823" height="1543" width_o="1823" height_o="1543" data-src="https://freight.cargo.site/t/original/i/260ed8dd0cd8be3bdcb1e94d1b9b1d64be22863ead2a127fcee9fc9be04f9667/Mockup-4-copy.jpg" data-mid="208349740" border="0" src="https://freight.cargo.site/w/1000/i/260ed8dd0cd8be3bdcb1e94d1b9b1d64be22863ead2a127fcee9fc9be04f9667/Mockup-4-copy.jpg" /> Few comics in the culture book that were created to bring a sense of humour and light-heartedness to the book <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/a42add425f6dafe280fe09abd2b4eeddefc2db40a07f978cb6391cfdbbcca91d/Mockup-1.jpg" data-mid="208343029" border="0" src="https://freight.cargo.site/w/1000/i/a42add425f6dafe280fe09abd2b4eeddefc2db40a07f978cb6391cfdbbcca91d/Mockup-1.jpg" /> <img width="1920" height="1014" width_o="1920" height_o="1014" data-src="https://freight.cargo.site/t/original/i/76a7269eca74e2dce1124acef1a1acc27fff945616fe26c4afd1bbac9c84b333/videoframe_0.jpg" data-mid="208350429" border="0" src="https://freight.cargo.site/w/1000/i/76a7269eca74e2dce1124acef1a1acc27fff945616fe26c4afd1bbac9c84b333/videoframe_0.jpg" /> Careers websiteThe Emeritus careers website was designed to engage, inform and attract A+ talent. The visual treatment remained consistent with the brand language. Custom icons and animated GIFs were created to depict company values and philosophies. Microinteractions and small animations made the website interactive and interesting to use. <img width="3000" height="2556" width_o="3000" height_o="2556" data-src="https://freight.cargo.site/t/original/i/d8fcab109708ec575987706e6cd42c7f1e93f013836ec112778cdf5d90fdb8c3/Website-screenshots2.jpg" data-mid="208352861" border="0" src="https://freight.cargo.site/w/1000/i/d8fcab109708ec575987706e6cd42c7f1e93f013836ec112778cdf5d90fdb8c3/Website-screenshots2.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/acf728afeda33fdb88b446cbe80ba0786b70e5d2649a7d689df796850b8d0313/Website-screenshots1.jpg" data-mid="208352476" border="0" src="https://freight.cargo.site/w/1000/i/acf728afeda33fdb88b446cbe80ba0786b70e5d2649a7d689df796850b8d0313/Website-screenshots1.jpg" /> <img width="3125" height="2273" width_o="3125" height_o="2273" data-src="https://freight.cargo.site/t/original/i/da39fdcd752c6637c1a9a0a5ed33b015c5b22ef5888e8c91134e2b676bc3a419/Emeritus-Website-Design_Other-pages.jpg" data-mid="208353371" border="0" src="https://freight.cargo.site/w/1000/i/da39fdcd752c6637c1a9a0a5ed33b015c5b22ef5888e8c91134e2b676bc3a419/Emeritus-Website-Design_Other-pages.jpg" /> https://tanvichunekar.com/Student-s-field-guide-illustrations Sun, 14 Jul 2024 10:11:41 +0000 Tanvi Chunekar https://tanvichunekar.com/Student-s-field-guide-illustrations Student’s field guide illustrations Design Challenge Care Earth Trust, supported by SwedBio set out to create an engaging and informative field guide for students in Tamil Nadu schools. The guide aimed to educate students about the biodiversity present in various environments such as school campuses, urban built areas, wetlands, and coasts. The challenge for the team was to develop a visually appealing and easy-to-understand guide that could effectively convey complex ecological concepts to young minds. Solution I worked with designers Anisha Murali and Denver Pereira and Seetha Gopalakrishnan from the Care Earth team to understand the bank of content created by them. I created over 40+ illustrations for the book which depicted various biodiverse environments, plant and animal species and field activities. Role ︎︎︎ Illustration Type of work ︎︎︎ Illustration Team ︎︎︎ Anisha Murali, Denver Pereira, Seetha GopalakrishnanPublished ︎︎︎ 2024 Case study coming soon ︎ https://tanvichunekar.com/Humain-Health-Brand-Identity Wed, 08 Jun 2022 04:52:46 +0000 Tanvi Chunekar https://tanvichunekar.com/Humain-Health-Brand-Identity Humain Health brand identity Design Challenge SigTuple, a healthtech startup, was launching it’s retail healthcare venture - Humain Health. The challenge was to create a fresh and humane brand identity for Humain Health.SolutionThe brand identity represents the outcome of what Humain Health aims to achieve - healthy and happy human beings. The logo is a human being - drawn with a single line - raising its arms in health and happiness.&nbsp; The brand identity was a comprehensive design exercise that covered over 40 unique applications. We created the brand archetype, tone of voice, messaging, brand applications as well as healthcare centre graphics that scaled to several clinics across the country. Role ︎︎︎ Lead designer, art directorType of work ︎︎︎ Brand identity designStudio ︎︎︎ Rezonant DesignTeam ︎︎︎ MP Hariharan, Pranav Mathur, Vinayak Baby, Ajeesh M, Hisam Puthalath, Jayesh ParoliPublished ︎︎︎ 2018 <img width="2400" height="1440" width_o="2400" height_o="1440" data-src="https://freight.cargo.site/t/original/i/576c296c9ac8276f4ce5073fba658e43bc7c8043a057ff56c59d8ec6faf0574c/Humain-logo2.gif" data-mid="145065919" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/576c296c9ac8276f4ce5073fba658e43bc7c8043a057ff56c59d8ec6faf0574c/Humain-logo2.gif" /> <img width="2500" height="1350" width_o="2500" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0d475ec0346ba04027b51e6f21d975ec81a8e5f5c7f04b629a65da278529f5ef/Logo-on-green.jpg" data-mid="146938591" border="0" src="https://freight.cargo.site/w/1000/i/0d475ec0346ba04027b51e6f21d975ec81a8e5f5c7f04b629a65da278529f5ef/Logo-on-green.jpg" /> <img width="2500" height="1253" width_o="2500" height_o="1253" data-src="https://freight.cargo.site/t/original/i/0d72d6647c7bb0115fa1311190dae3fa7d2c24c9a09d03f62e91496e1e7e6ec5/Logo-meaning.jpg" data-mid="145196293" border="0" src="https://freight.cargo.site/w/1000/i/0d72d6647c7bb0115fa1311190dae3fa7d2c24c9a09d03f62e91496e1e7e6ec5/Logo-meaning.jpg" /> Logo locking guidelines <img width="2500" height="1553" width_o="2500" height_o="1553" data-src="https://freight.cargo.site/t/original/i/040fbe2036757a3da91c7e15252b2a6e6e651513e2da56a028f5a773e036093b/Logo-spacing.jpg" data-mid="145196332" border="0" src="https://freight.cargo.site/w/1000/i/040fbe2036757a3da91c7e15252b2a6e6e651513e2da56a028f5a773e036093b/Logo-spacing.jpg" /> <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/1ed888d8855622807e61cfabec0ba6d09bd7775c19ab060b71dfbf104f54fd3b/Archetype.jpg" data-mid="208112938" border="0" src="https://freight.cargo.site/w/1000/i/1ed888d8855622807e61cfabec0ba6d09bd7775c19ab060b71dfbf104f54fd3b/Archetype.jpg" /> Brand Archetypes The primary brand value for Humain Health was caring for patients above all. Thus the brand archetype created for Humain Health was a mix of Nurturer and Hero. Nurturer because Humain Health is caring, supportive and compassionate and Hero because they fight for what is right and are a kind of hero to patients in need. The positioning line - We care for you - was created to support this archetype. The brand voice was to be informative, professional and helpful.All the brand messaging and content created followed the archetype persona and retained the same tone of voice. <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/850d559ef3193151c4f6e4588a44d8890a4d8fc3b05681a0910310d664088816/Colour-palette_01.jpg" data-mid="145064408" border="0" src="https://freight.cargo.site/w/1000/i/850d559ef3193151c4f6e4588a44d8890a4d8fc3b05681a0910310d664088816/Colour-palette_01.jpg" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/75c2b93a177c4c816dfd9089f38045693595c33f4d4693b3da4b8dd94448f762/Colour-palette_02.jpg" data-mid="145064409" border="0" src="https://freight.cargo.site/w/1000/i/75c2b93a177c4c816dfd9089f38045693595c33f4d4693b3da4b8dd94448f762/Colour-palette_02.jpg" /> Typography &amp; Colour Palette A refreshing share of green was chosen as the primary colour of the brand. Blue, yellow and greys formed the supporting colour palette. For typography, the Assistant typeface was chosen. Clean, contemporary and unassuming, this sans serif typeface has great readability and was a perfect fit for the brand. <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/72c9a5c02a1e9729c76f944b493d7034563acaad84ecdfc0fdef6a122bdd41cb/Typography.png" data-mid="145064241" border="0" src="https://freight.cargo.site/w/1000/i/72c9a5c02a1e9729c76f944b493d7034563acaad84ecdfc0fdef6a122bdd41cb/Typography.png" /> Iconography A set of icons was created for use across different print as well as digital applications. <img width="2500" height="1759" width_o="2500" height_o="1759" data-src="https://freight.cargo.site/t/original/i/886c084be73536502b39c5aaa97fda2debfa6a1ac6d7dcde0a1455d292de31d9/Humain_Health_Icons.jpg" data-mid="146956951" border="0" src="https://freight.cargo.site/w/1000/i/886c084be73536502b39c5aaa97fda2debfa6a1ac6d7dcde0a1455d292de31d9/Humain_Health_Icons.jpg" /> <img width="3758" height="2128" width_o="3758" height_o="2128" data-src="https://freight.cargo.site/t/original/i/5e2f3bdb19bd23747b4f91a821f82a210ba136c6c8da3fc3b07bf620c82776f4/Humain-Health_Hero-illustration-copy.jpg" data-mid="149771962" border="0" src="https://freight.cargo.site/w/1000/i/5e2f3bdb19bd23747b4f91a821f82a210ba136c6c8da3fc3b07bf620c82776f4/Humain-Health_Hero-illustration-copy.jpg" /> Brand illustrationsA series of brand illustrations were created that highlighted the different offerings and features of the brand. <img width="4682" height="2870" width_o="4682" height_o="2870" data-src="https://freight.cargo.site/t/original/i/76cfb355ba3a6c5440a302111a890c51315950cc277b82c5db576fa00be19a62/Technology-that-cares-copy.jpg" data-mid="149771863" border="0" src="https://freight.cargo.site/w/1000/i/76cfb355ba3a6c5440a302111a890c51315950cc277b82c5db576fa00be19a62/Technology-that-cares-copy.jpg" /> <img width="3724" height="1845" width_o="3724" height_o="1845" data-src="https://freight.cargo.site/t/original/i/cc91c509b20164815e6536e55d7667e2cad3da388909aec4ce16442c12d1eef6/Humain-process-illustration-copy.jpg" data-mid="149772041" border="0" src="https://freight.cargo.site/w/1000/i/cc91c509b20164815e6536e55d7667e2cad3da388909aec4ce16442c12d1eef6/Humain-process-illustration-copy.jpg" /> <img width="3000" height="1932" width_o="3000" height_o="1932" data-src="https://freight.cargo.site/t/original/i/66be0938858000f0a1d5729e979d1bbb11f2ad9876ecabe2f77387522dc50c0a/stationery.jpg" data-mid="145202017" border="0" src="https://freight.cargo.site/w/1000/i/66be0938858000f0a1d5729e979d1bbb11f2ad9876ecabe2f77387522dc50c0a/stationery.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/2cd3aa191fd1075885b35df0bd0d09e6bae36559db59df3c3c0c6a36a73e5efa/Biz-card.jpg" data-mid="145254308" border="0" src="https://freight.cargo.site/w/1000/i/2cd3aa191fd1075885b35df0bd0d09e6bae36559db59df3c3c0c6a36a73e5efa/Biz-card.jpg" />Business cards and other stationery <img width="2200" height="1336" width_o="2200" height_o="1336" data-src="https://freight.cargo.site/t/original/i/4281647a01e8958fc29cd2fd6770be700b1a765ccb75752a5a392fcc50ddce9d/_92A5545-12.jpg" data-mid="149772811" border="0" src="https://freight.cargo.site/w/1000/i/4281647a01e8958fc29cd2fd6770be700b1a765ccb75752a5a392fcc50ddce9d/_92A5545-12.jpg" /> <img width="2436" height="1842" width_o="2436" height_o="1842" data-src="https://freight.cargo.site/t/original/i/05b04d47706f469b75804ab28c332149fc025011734d4337b6eabd9bd1be3f5b/Healthcare_Rezonant_Design_Humain_Design_35.jpeg" data-mid="145261248" border="0" src="https://freight.cargo.site/w/1000/i/05b04d47706f469b75804ab28c332149fc025011734d4337b6eabd9bd1be3f5b/Healthcare_Rezonant_Design_Humain_Design_35.jpeg" /> <img width="2800" height="1849" width_o="2800" height_o="1849" data-src="https://freight.cargo.site/t/original/i/0a85ac4ca3a5b9e1a29929f5899238f40a4a6a80146d3f7aca82aeb77f9e8d2e/Flyer.jpg" data-mid="149770863" border="0" src="https://freight.cargo.site/w/1000/i/0a85ac4ca3a5b9e1a29929f5899238f40a4a6a80146d3f7aca82aeb77f9e8d2e/Flyer.jpg" /> <img width="2027" height="1186" width_o="2027" height_o="1186" data-src="https://freight.cargo.site/t/original/i/a6cfad00d11cc993d571d1aec379acb14cd52b50247191d17246b8e4a65a0d46/Healthcare_Rezonant_Design_Humain_Design_37-04.jpeg" data-mid="149772418" border="0" src="https://freight.cargo.site/w/1000/i/a6cfad00d11cc993d571d1aec379acb14cd52b50247191d17246b8e4a65a0d46/Healthcare_Rezonant_Design_Humain_Design_37-04.jpeg" /> <img width="2027" height="1186" width_o="2027" height_o="1186" data-src="https://freight.cargo.site/t/original/i/638503d5692be23914a1dba2dc18801f9f4aed937acd6be669d292195d2daae3/Healthcare_Rezonant_Design_Humain_Design_37-05.jpeg" data-mid="149772290" border="0" src="https://freight.cargo.site/w/1000/i/638503d5692be23914a1dba2dc18801f9f4aed937acd6be669d292195d2daae3/Healthcare_Rezonant_Design_Humain_Design_37-05.jpeg" /> <img width="1319" height="761" width_o="1319" height_o="761" data-src="https://freight.cargo.site/t/original/i/0e872b809ab52e714f67aac1bd1f68174cf8f2f62043f0247cb8f93cab1fb256/Omnivan_Green_Side.jpg" data-mid="145262381" border="0" src="https://freight.cargo.site/w/1000/i/0e872b809ab52e714f67aac1bd1f68174cf8f2f62043f0247cb8f93cab1fb256/Omnivan_Green_Side.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/fe58cbd8304ce73112a4b1e088de5013e94bd5c593a999c0736c57a0bbe07fee/to-be-sent-copy.jpg" data-mid="145262382" border="0" src="https://freight.cargo.site/w/1000/i/fe58cbd8304ce73112a4b1e088de5013e94bd5c593a999c0736c57a0bbe07fee/to-be-sent-copy.jpg" /> <img width="2437" height="1120" width_o="2437" height_o="1120" data-src="https://freight.cargo.site/t/original/i/85aeeae896938a4656d2a67f07505914353b7488fc6924106e7525f466dc7bdb/Healthcare_Rezonant_Design_Humain_Design_21.jpeg" data-mid="149772902" border="0" src="https://freight.cargo.site/w/1000/i/85aeeae896938a4656d2a67f07505914353b7488fc6924106e7525f466dc7bdb/Healthcare_Rezonant_Design_Humain_Design_21.jpeg" /> <img width="1457" height="1036" width_o="1457" height_o="1036" data-src="https://freight.cargo.site/t/original/i/f0a25d384dbc24b3dbd57c87ed15e44a0014b08d91700cf583de312d7ed41d01/Healthcare_Rezonant_Design_Humain_Design_04B-1.jpeg" data-mid="149772915" border="0" src="https://freight.cargo.site/w/1000/i/f0a25d384dbc24b3dbd57c87ed15e44a0014b08d91700cf583de312d7ed41d01/Healthcare_Rezonant_Design_Humain_Design_04B-1.jpeg" /> <img width="1336" height="1036" width_o="1336" height_o="1036" data-src="https://freight.cargo.site/t/original/i/4bb94ddc95f0f177021287db66cd729edb9fefc57a090d3c867ac37fc4a6b33b/Healthcare_Rezonant_Design_Humain_Design_04A-1.jpeg" data-mid="149772914" border="0" src="https://freight.cargo.site/w/1000/i/4bb94ddc95f0f177021287db66cd729edb9fefc57a090d3c867ac37fc4a6b33b/Healthcare_Rezonant_Design_Humain_Design_04A-1.jpeg" /> https://tanvichunekar.com/Amerald-Browser-Mobile-App Sat, 11 Nov 2023 07:03:39 +0000 Tanvi Chunekar https://tanvichunekar.com/Amerald-Browser-Mobile-App Amerald Care browser &amp; mobile app Design Challenge Amerald Care is a digital healthcare management platform connecting the patient, the healthcare provider, smart healthcare devices, the family/care assistant &amp; insurance all in one place. It primarily caters to people with chronic endocrine disorders like diabetes. We were tasked with creating the desktop and mobile application for Amerald. Solution Amerald’s main target audience consisted of two user personas - Doctors and Patients over 45 years -&nbsp; both of whom are not very tech savvy. The third user persona was the ‘Caregiver’ i.e the Patient’s family/caretaker who would monitor their health. The app features were vast and the team set out with the goal to create a simple and user friendly experience for all sets of target audiences. Separate portals were created for doctors, patients and caregivers. Role ︎︎︎ Creative lead, designer Type of work ︎︎︎ UI &amp; UX design for browser &amp; mobile app Studio ︎︎︎ Rezonant Design Team ︎︎︎ MP Hariharan, Alfred Jerry, Raghvi Kabra, Sathya Narayanan, Jasleen AshtaPublished ︎︎︎ 2021 <img width="3000" height="1979" width_o="3000" height_o="1979" data-src="https://freight.cargo.site/t/original/i/60fe29005e59056fa5bed3c4cbf4883475d68e0642167e25e5edbefe31bf590c/Sketches-montagepsd.jpg" data-mid="196542531" border="0" src="https://freight.cargo.site/w/1000/i/60fe29005e59056fa5bed3c4cbf4883475d68e0642167e25e5edbefe31bf590c/Sketches-montagepsd.jpg" /> A few low-fidelity wireframes of the screens from brainstorming sessions with the team <img width="3590" height="2235" width_o="3590" height_o="2235" data-src="https://freight.cargo.site/t/original/i/5235639fcb472289b0ddc66d37989026869f6d3e5e387664868f061381fb919a/Colour-palette.jpg" data-mid="196792138" border="0" src="https://freight.cargo.site/w/1000/i/5235639fcb472289b0ddc66d37989026869f6d3e5e387664868f061381fb919a/Colour-palette.jpg" /> Colours &amp; TypographyMulish, a minimalist sans serif type family was used across the platform. The colour palette selected was a soothing blue along with a few additional accent colours. For iconography, clean and minimal line icons were used. <img width="3590" height="2235" width_o="3590" height_o="2235" data-src="https://freight.cargo.site/t/original/i/d76cf4d387dcf4e0777407a6b15f43121c188dc5675a4b4880374e66aa7e06ee/Iconography.jpg" data-mid="196792139" border="0" src="https://freight.cargo.site/w/1000/i/d76cf4d387dcf4e0777407a6b15f43121c188dc5675a4b4880374e66aa7e06ee/Iconography.jpg" /> <img width="3556" height="2943" width_o="3556" height_o="2943" data-src="https://freight.cargo.site/t/original/i/4e6340a122042cfc8f8f7304f08679df6a1e81f1ee40c0b125918e49ceed8ecf/Components.jpg" data-mid="196813679" border="0" src="https://freight.cargo.site/w/1000/i/4e6340a122042cfc8f8f7304f08679df6a1e81f1ee40c0b125918e49ceed8ecf/Components.jpg" /> <img width="1723" height="917" width_o="1723" height_o="917" data-src="https://freight.cargo.site/t/original/i/db80f4fef092656ccde6eaf99dbbeffc2c4a44ea9c62d71aa8009a7257845bd3/S_5.jpg" data-mid="196542494" border="0" src="https://freight.cargo.site/w/1000/i/db80f4fef092656ccde6eaf99dbbeffc2c4a44ea9c62d71aa8009a7257845bd3/S_5.jpg" /> Doctor portalA dashboard was decided as the first screen for all the different users with easy to understand information.For the doctor portal dashboard, only the most critical and actionable insights were shown to avoid overload of information.For the patient portal – as well as the caregiver portal, the dashboard showed easy-to-understand health data drawn from several portable healthcare devices like smart watch, glucose meter and BP monitor. <img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/ef9846ab96a1bf77c3e4f68d66238dbe24939223473e0a3c19660678321c8321/Mockup_Dashboard.jpg" data-mid="196814183" border="0" src="https://freight.cargo.site/w/1000/i/ef9846ab96a1bf77c3e4f68d66238dbe24939223473e0a3c19660678321c8321/Mockup_Dashboard.jpg" /> <img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/749868002f93703814d067872c3ad191f30f5512239e41f5307047315b18e7fb/Mockup-Calendar---My-Patients.jpg" data-mid="196921652" border="0" src="https://freight.cargo.site/w/1000/i/749868002f93703814d067872c3ad191f30f5512239e41f5307047315b18e7fb/Mockup-Calendar---My-Patients.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/deb9ecc7606ccc6086d4bbfc839f1a0d425b0e8f06a60c2b92e1b3514dc952d0/60114593-44de-4410-8710-01f0840dea4a.gif" data-mid="196926926" border="0" src="https://freight.cargo.site/w/1000/i/deb9ecc7606ccc6086d4bbfc839f1a0d425b0e8f06a60c2b92e1b3514dc952d0/60114593-44de-4410-8710-01f0840dea4a.gif" /> <img width="4673" height="3540" width_o="4673" height_o="3540" data-src="https://freight.cargo.site/t/original/i/f589e695eadb23c16ba15c2027beabe0f7dd735fc5067710620bb434225f0384/Mobile-mockup-01.jpg" data-mid="197013986" border="0" src="https://freight.cargo.site/w/1000/i/f589e695eadb23c16ba15c2027beabe0f7dd735fc5067710620bb434225f0384/Mobile-mockup-01.jpg" /> Each patient’s information screen was a&nbsp;detailed section that housed comprehensive data visualizations, a patient info panel and tabbed sections.&nbsp;The team depicted the data fed from the smart healthcare devices in the form of easy-to-understand visualizations. These could be filtered by day, week &amp; month. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/083363667db59e4eb22b24d84d914981775d09be106cab2cf49f23197f3ff16a/Data-visualizations.jpg" data-mid="197014982" border="0" src="https://freight.cargo.site/w/1000/i/083363667db59e4eb22b24d84d914981775d09be106cab2cf49f23197f3ff16a/Data-visualizations.jpg" /> An advanced search feature with multiple filters was designed for the doctor to search for specific cohorts of patients. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06ff2810e97b6bd880b22ec27039195b9d6909663b3fd3d406161c325426c128/Advanced-search.gif" data-mid="197042778" border="0" src="https://freight.cargo.site/w/1000/i/06ff2810e97b6bd880b22ec27039195b9d6909663b3fd3d406161c325426c128/Advanced-search.gif" /> <img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/79e5717162bd214a206e2d31c933a8b1fd932b0fd6968de0a1f01ba49fa5c860/Mockup-03.jpg" data-mid="197015383" border="0" src="https://freight.cargo.site/w/1000/i/79e5717162bd214a206e2d31c933a8b1fd932b0fd6968de0a1f01ba49fa5c860/Mockup-03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/402879a64835648cb778f24560daf9db322905c5c844fa8c5043d0f6b2151e93/Patient-portal.gif" data-mid="197036945" border="0" src="https://freight.cargo.site/w/1000/i/402879a64835648cb778f24560daf9db322905c5c844fa8c5043d0f6b2151e93/Patient-portal.gif" /> Patient &amp; Caregiver portal The patient portal design carried forward the same visual language. Here, the primary focus was to give the necessary health data to the patient at their finger tips. To do that, clear visualizations of data fed from the smart healthcare devices were depicted. Values were colour coded in red, orange and green to indicate seriousness. The dashboard also had a ‘Today’ counter at the top which indicated diet, exercise, medicines and sleep values for the day. This helped the patient keep track of their progress throughout the day. The caregiver portal - to be used by the patient’s children/caregiver - mirrored the patient’s portal with a few added features like&nbsp;renew plans, send reminders to the patient, view treatments, health records and doctors. <img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/e284c75fe4d7a6256ebcb83d155cc04e66039e42a61c8ff1b76ebda534bd0a04/Mockup-04.jpg" data-mid="197045190" border="0" src="https://freight.cargo.site/w/1000/i/e284c75fe4d7a6256ebcb83d155cc04e66039e42a61c8ff1b76ebda534bd0a04/Mockup-04.jpg" /> <img width="1189" height="892" width_o="1189" height_o="892" data-src="https://freight.cargo.site/t/original/i/c40a21c402682a24ce2d22088a9284b259836d34d0010c16a52b88be3b022ae1/ezgif.com-crop.gif" data-mid="197126355" border="0" src="https://freight.cargo.site/w/1000/i/c40a21c402682a24ce2d22088a9284b259836d34d0010c16a52b88be3b022ae1/ezgif.com-crop.gif" /> <img width="3000" height="2251" width_o="3000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/6aaf6dc36bf4ac829bc801d942d31404af16b355af627f8bb20faf60ba4eb03e/Hand-Holding-Smart-Phone-App-Presentation-Mockup2.jpg" data-mid="197139669" border="0" src="https://freight.cargo.site/w/1000/i/6aaf6dc36bf4ac829bc801d942d31404af16b355af627f8bb20faf60ba4eb03e/Hand-Holding-Smart-Phone-App-Presentation-Mockup2.jpg" /> <img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/4faea54f7ab0cc06b5b942d97f2cc67cb1b9a74a8ba03a4e1b3c993edc8a2d2d/Mockup-05.jpg" data-mid="197141735" border="0" src="https://freight.cargo.site/w/1000/i/4faea54f7ab0cc06b5b942d97f2cc67cb1b9a74a8ba03a4e1b3c993edc8a2d2d/Mockup-05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bbaf7b203a8b4bc0701417d2d2da5ef0de140c1f8129d6a80872a5b645e2bf6/Admin-portal.gif" data-mid="197145860" border="0" src="https://freight.cargo.site/w/1000/i/2bbaf7b203a8b4bc0701417d2d2da5ef0de140c1f8129d6a80872a5b645e2bf6/Admin-portal.gif" /> Admin portalThe admin portal was a backend portal for the Amerald admin staff. This too opened to a dashboard with stats about the number of users onboard, support tickets and quick onboarding.&nbsp;Several other menu sections like pricing, customers, devices, treatments and more helped manage the entire platform. <img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/d434b68479fb6bb433aff369d3908f91e37ee6854f5771d071a990515719f2bb/Mockup-05-copy.jpg" data-mid="197285384" border="0" src="https://freight.cargo.site/w/1000/i/d434b68479fb6bb433aff369d3908f91e37ee6854f5771d071a990515719f2bb/Mockup-05-copy.jpg" /> <img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/0193e85ac538ee562398173d319de1bda5023cfafd48f3ddb1bf3eb80d8d5482/Mockup-07.jpg" data-mid="197285589" border="0" src="https://freight.cargo.site/w/1000/i/0193e85ac538ee562398173d319de1bda5023cfafd48f3ddb1bf3eb80d8d5482/Mockup-07.jpg" /> https://tanvichunekar.com/Airaa-Brand-Identity Thu, 09 Nov 2023 06:30:30 +0000 Tanvi Chunekar https://tanvichunekar.com/Airaa-Brand-Identity Airaa brand identity Design Challenge Airaa Academy, started by Amitha Prashanth, is a revolutionary Montessori school in Bangalore. Their Montessori method of teaching creates better decision-makers and leaders of children. The school had a beautiful new campus that was designed keeping sustainability at the forefront. Airaa needed a new brand identity and it had to be inspirational. Solution The dream that was Airaa was formed in Amitha’s mind many decades ago. Her first endeavour, the much sought after pre-school Prayag, led her and her school to impact many young minds and develop a bond unlike any with parents and students alike. Thus the team spent a lot of time on the school campus, understanding the teaching methodologies, interacting with children and teachers, sitting in on classes and conducting workshops with parents to get their perspective. Along with the brand identity, the team designed around 30 unique brand applications including print &amp; digital materials. Role ︎︎︎ Creative lead, designer Type of work ︎︎︎ Brand identity design Studio ︎︎︎ Rezonant Design Team ︎︎︎ MP Hariharan, Pranav Mathur, Tashita Mukherjee, Prathamesh Pagedar, Pallavi Das, Ajeesh MPublished ︎︎︎ 2020 <img width="3000" height="1600" width_o="3000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/194e6d062272237b0c19bf3f101810b8b37d74408b5194f8a513110981009206/logo.jpg" data-mid="196364629" border="0" src="https://freight.cargo.site/w/1000/i/194e6d062272237b0c19bf3f101810b8b37d74408b5194f8a513110981009206/logo.jpg" /> <img width="1921" height="979" width_o="1921" height_o="979" data-src="https://freight.cargo.site/t/original/i/28886fd4ea5f917cbabc503545826e703e76e4e6eb3c11ea8e8126c9d3386321/Education_Rezonant_Design_Airaa_2_logo_colour_D_grey.jpg" data-mid="196363681" border="0" src="https://freight.cargo.site/w/1000/i/28886fd4ea5f917cbabc503545826e703e76e4e6eb3c11ea8e8126c9d3386321/Education_Rezonant_Design_Airaa_2_logo_colour_D_grey.jpg" /> Airaa - The Growth Path The brand identity followed Airaa’s simple principle of helping every child achieve his or her true potential. The logomark has 3 upward facing arrows that symbolize growth and the hidden child created between letters ‘i’ and ‘r’ is pointing towards that path - a path of growth. The 3 As in the logo stand for - Attitude, Aptitude, Aspiration. The colour palette selected was bright and cheerful; yellow stood for the energy that mirrored the students’ own and blue stood for the calm and soothing presence of the teachers. A clean and no-frills sans serif - HK Grotesque - was chosen as the typeface for the identity. <img width="842" height="437" width_o="842" height_o="437" data-src="https://freight.cargo.site/t/original/i/9f9e232802c01a30c13fe7ab21a1382e09ef3a14f19c95a77ae4b8b6d93c9613/2_logo_colour_B.jpg" data-mid="196364344" border="0" src="https://freight.cargo.site/w/842/i/9f9e232802c01a30c13fe7ab21a1382e09ef3a14f19c95a77ae4b8b6d93c9613/2_logo_colour_B.jpg" /> <img width="842" height="437" width_o="842" height_o="437" data-src="https://freight.cargo.site/t/original/i/6fa0e5e4352238ce3fb65772390dfad41123c356b3be867309c4106f0cd74368/2_logo_colour_C.jpg" data-mid="196364346" border="0" src="https://freight.cargo.site/w/842/i/6fa0e5e4352238ce3fb65772390dfad41123c356b3be867309c4106f0cd74368/2_logo_colour_C.jpg" /> <img width="1920" height="894" width_o="1920" height_o="894" data-src="https://freight.cargo.site/t/original/i/d5ff2d10eb3a1ed4215bbef73c4fca1b6da3358540f34e36e2db5ff0317c96fb/Education_Airaa_Rezoant_Design_ANATMY-01-01.png" data-mid="196364282" border="0" src="https://freight.cargo.site/w/1000/i/d5ff2d10eb3a1ed4215bbef73c4fca1b6da3358540f34e36e2db5ff0317c96fb/Education_Airaa_Rezoant_Design_ANATMY-01-01.png" /> <img width="3000" height="1410" width_o="3000" height_o="1410" data-src="https://freight.cargo.site/t/original/i/f0dc6548dc43db5fd3b40ba88aa6e54c2b8d09d81160a2dc5e7e578ab92573f7/Colour-palette.jpg" data-mid="196437026" border="0" src="https://freight.cargo.site/w/1000/i/f0dc6548dc43db5fd3b40ba88aa6e54c2b8d09d81160a2dc5e7e578ab92573f7/Colour-palette.jpg" /> <img width="4001" height="1863" width_o="4001" height_o="1863" data-src="https://freight.cargo.site/t/original/i/6bfc3dbcb40de36f80ca9783f9660c37bd28f7c7cbbe07703b21308222585a0d/Education_Airaa_Rezonant_Typography-03.png" data-mid="196364760" border="0" src="https://freight.cargo.site/w/1000/i/6bfc3dbcb40de36f80ca9783f9660c37bd28f7c7cbbe07703b21308222585a0d/Education_Airaa_Rezonant_Typography-03.png" /> Brand assetsThe team created a visual language from the simple shapes that make up the logo. Much like Lego blocks, these shapes are used to craft brand identity extensions for Airaa. The shapes represent growth (arrows), the child (head), the foundation (pillars) and the turn (L-shape). Illustrations were created from these basic shapes to form visuals that represented different facets of life at Airaa - like unique learning methologies, sports &amp; music activities, friendship, care for environment and animals, friendship and mentorship and freedom of expression.&nbsp; <img width="2619" height="1600" width_o="2619" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c29ad54b1d37d05b14fca7ac5c0461b8a976231e8f5f578ea5f8a3c48bf026b0/Shapes-pattern.jpg" data-mid="196438228" border="0" src="https://freight.cargo.site/w/1000/i/c29ad54b1d37d05b14fca7ac5c0461b8a976231e8f5f578ea5f8a3c48bf026b0/Shapes-pattern.jpg" /> <img width="4002" height="2040" width_o="4002" height_o="2040" data-src="https://freight.cargo.site/t/original/i/cd91508cb6931309e8e1e353e7615f0d3271d282f08d2853f0e3baed04a6d2af/Education_Airaa_4_icons.jpg" data-mid="196445575" border="0" src="https://freight.cargo.site/w/1000/i/cd91508cb6931309e8e1e353e7615f0d3271d282f08d2853f0e3baed04a6d2af/Education_Airaa_4_icons.jpg" /> <img width="2354" height="2063" width_o="2354" height_o="2063" data-src="https://freight.cargo.site/t/original/i/5cd84519a7c8a269761b8677fb6978f7c4109ee008daabb001ffd68baa6c3fa4/Education_Airaa_Rezoant_Design_VC-07.jpg" data-mid="196446311" border="0" src="https://freight.cargo.site/w/1000/i/5cd84519a7c8a269761b8677fb6978f7c4109ee008daabb001ffd68baa6c3fa4/Education_Airaa_Rezoant_Design_VC-07.jpg" /> <img width="2354" height="2063" width_o="2354" height_o="2063" data-src="https://freight.cargo.site/t/original/i/4c8e0c68eef97e8b30b09c19f6ce1f65834523c39058c41c8b957def673d6af7/Education_Airaa_Rezoant_Design_VC-08.jpg" data-mid="196446245" border="0" src="https://freight.cargo.site/w/1000/i/4c8e0c68eef97e8b30b09c19f6ce1f65834523c39058c41c8b957def673d6af7/Education_Airaa_Rezoant_Design_VC-08.jpg" /> <img width="2132" height="1865" width_o="2132" height_o="1865" data-src="https://freight.cargo.site/t/original/i/87b88f37e75c5c76f6655bddd51efb14bf94f848102ecd96d1fba8b3f9f397bd/Education_Airaa_Rezonant_Design_ltrhd-12.jpg" data-mid="196446785" border="0" src="https://freight.cargo.site/w/1000/i/87b88f37e75c5c76f6655bddd51efb14bf94f848102ecd96d1fba8b3f9f397bd/Education_Airaa_Rezonant_Design_ltrhd-12.jpg" /> <img width="2816" height="2468" width_o="2816" height_o="2468" data-src="https://freight.cargo.site/t/original/i/92b3c349615d55dcc12fa081d90b8f179e435546e00d772895da13e638373558/Single_US_Letter_Flyer_Mockup_3.jpg" data-mid="196446786" border="0" src="https://freight.cargo.site/w/1000/i/92b3c349615d55dcc12fa081d90b8f179e435546e00d772895da13e638373558/Single_US_Letter_Flyer_Mockup_3.jpg" /> <img width="2500" height="1607" width_o="2500" height_o="1607" data-src="https://freight.cargo.site/t/original/i/89f97ca751aa68c8cf82f3b0a8947a8976003a74b90b3a2a795f1864e9814647/02b.jpg" data-mid="196447238" border="0" src="https://freight.cargo.site/w/1000/i/89f97ca751aa68c8cf82f3b0a8947a8976003a74b90b3a2a795f1864e9814647/02b.jpg" /> <img width="2076" height="2076" width_o="2076" height_o="2076" data-src="https://freight.cargo.site/t/original/i/ab6670044b4df60e40d541ce2abf3077ce1177c0651499d3c4b3cd99a89604ac/Education_Airaa_Rezonant_Design_Almanac.jpg" data-mid="196447252" border="0" src="https://freight.cargo.site/w/1000/i/ab6670044b4df60e40d541ce2abf3077ce1177c0651499d3c4b3cd99a89604ac/Education_Airaa_Rezonant_Design_Almanac.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2b16abe2ea25f9d1bc01263f754719e6e92ff083e4b1159c1f18c6c5f8e43f48/Education_Airaa_Rezoant_Design_Almanacint-2048x2048.jpg" data-mid="196447329" border="0" src="https://freight.cargo.site/w/1000/i/2b16abe2ea25f9d1bc01263f754719e6e92ff083e4b1159c1f18c6c5f8e43f48/Education_Airaa_Rezoant_Design_Almanacint-2048x2048.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/0ad7ca27750701eb407673ab8f5cc5a7484b8a07e80eaba13f2cc5017bdc7e46/Badge-02.jpg" data-mid="196447266" border="0" src="https://freight.cargo.site/w/1000/i/0ad7ca27750701eb407673ab8f5cc5a7484b8a07e80eaba13f2cc5017bdc7e46/Badge-02.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/68f9992a05c10410a2d5b3319a3ea6c470aef67c7f9ff28e65c1792de114198a/Badge-01.jpg" data-mid="196447265" border="0" src="https://freight.cargo.site/w/768/i/68f9992a05c10410a2d5b3319a3ea6c470aef67c7f9ff28e65c1792de114198a/Badge-01.jpg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a86be2ed2e45372e126634e09035bbe6dd29c88b558d7e17cb24cda9ff03766a/Badge-03.jpg" data-mid="196447267" border="0" src="https://freight.cargo.site/w/768/i/a86be2ed2e45372e126634e09035bbe6dd29c88b558d7e17cb24cda9ff03766a/Badge-03.jpg" /> <img width="2456" height="1252" width_o="2456" height_o="1252" data-src="https://freight.cargo.site/t/original/i/e1ab8ea7af2477648d0f6cb54c4dca82e65498e3bb3f9a4182c54923cfb901ac/Education_Airaa_Rezonant_Design_pouch_R.jpg" data-mid="196448741" border="0" src="https://freight.cargo.site/w/1000/i/e1ab8ea7af2477648d0f6cb54c4dca82e65498e3bb3f9a4182c54923cfb901ac/Education_Airaa_Rezonant_Design_pouch_R.jpg" /> <img width="1120" height="571" width_o="1120" height_o="571" data-src="https://freight.cargo.site/t/original/i/71ce9f027f827804e6d7cd66b0f34ff852003d01f5c65a109b92e5496a8a7ed2/Education_Airaa_Rezonant_Design_Pins_All-2.jpg" data-mid="196447863" border="0" src="https://freight.cargo.site/w/1000/i/71ce9f027f827804e6d7cd66b0f34ff852003d01f5c65a109b92e5496a8a7ed2/Education_Airaa_Rezonant_Design_Pins_All-2.jpg" /> <img width="1920" height="907" width_o="1920" height_o="907" data-src="https://freight.cargo.site/t/original/i/8638ebcd50645cf847c63af615ab7bf4efb48ca12698078b948a0e62c2d20f12/Education_Airaa_Rezonant_Design_Bus-1.jpg" data-mid="196448815" border="0" src="https://freight.cargo.site/w/1000/i/8638ebcd50645cf847c63af615ab7bf4efb48ca12698078b948a0e62c2d20f12/Education_Airaa_Rezonant_Design_Bus-1.jpg" /> <img width="1200" height="1293" width_o="1200" height_o="1293" data-src="https://freight.cargo.site/t/original/i/5067f6d9e790737b832b1eacad5617e1184d6d2d1bba12f83e7c554fa2b31a2b/Mockup_Uniformb.jpg" data-mid="196450110" border="0" src="https://freight.cargo.site/w/1000/i/5067f6d9e790737b832b1eacad5617e1184d6d2d1bba12f83e7c554fa2b31a2b/Mockup_Uniformb.jpg" /> <img width="2012" height="2183" width_o="2012" height_o="2183" data-src="https://freight.cargo.site/t/original/i/41676f074f77ec26478c930102f3839052d2bd45e6ac7b6706d38a3907b9cb4d/Mockup_Hoodie--Jacket.jpg" data-mid="196449890" border="0" src="https://freight.cargo.site/w/1000/i/41676f074f77ec26478c930102f3839052d2bd45e6ac7b6706d38a3907b9cb4d/Mockup_Hoodie--Jacket.jpg" /> <img width="2560" height="1443" width_o="2560" height_o="1443" data-src="https://freight.cargo.site/t/original/i/9da1fe625669d69254175a60cfe83757b8405f9b1f3b38d3fa2aa45331ce3486/Gate_LR-scaled.jpg" data-mid="196452331" border="0" src="https://freight.cargo.site/w/1000/i/9da1fe625669d69254175a60cfe83757b8405f9b1f3b38d3fa2aa45331ce3486/Gate_LR-scaled.jpg" /> School signageThe school signage and wayfinding design was simple and classy. The team designed signages that would compliment the beautiful school interiors. The signages had a stained rubberwood base with a yellow aluminium beading around it and printed graphics on top of it. <img width="2052" height="1249" width_o="2052" height_o="1249" data-src="https://freight.cargo.site/t/original/i/035512c2b9f4605c1a742f4f4cd99172e68f2197ae76672a11c487b9e110fdbd/Asset-3.png" data-mid="196453545" border="0" src="https://freight.cargo.site/w/1000/i/035512c2b9f4605c1a742f4f4cd99172e68f2197ae76672a11c487b9e110fdbd/Asset-3.png" /> <img width="1846" height="1787" width_o="1846" height_o="1787" data-src="https://freight.cargo.site/t/original/i/c82add042a705453a38a643708efbcd18f3100ee4739915c3773275d8ef5a7fc/Education_Airaa_Rezoant_Design_Signage-10-11-11.jpg" data-mid="196457998" border="0" src="https://freight.cargo.site/w/1000/i/c82add042a705453a38a643708efbcd18f3100ee4739915c3773275d8ef5a7fc/Education_Airaa_Rezoant_Design_Signage-10-11-11.jpg" /> <img width="1846" height="1787" width_o="1846" height_o="1787" data-src="https://freight.cargo.site/t/original/i/b33fbf590f30a2fd12ff3a519a34fd153dba1bd013e62612c7b0b0c6c8a1de69/Education_Airaa_Rezoant_Design_Signage-10-11-11-12.jpg" data-mid="196458002" border="0" src="https://freight.cargo.site/w/1000/i/b33fbf590f30a2fd12ff3a519a34fd153dba1bd013e62612c7b0b0c6c8a1de69/Education_Airaa_Rezoant_Design_Signage-10-11-11-12.jpg" /> <img width="2560" height="1107" width_o="2560" height_o="1107" data-src="https://freight.cargo.site/t/original/i/0cbfd61bd6e924833d0ab8398140c8a4fa21349fbf0b6cd879a31cc88ac90334/Education_Airaa_Rezonant_Design_Signage-10-scaled.jpg" data-mid="196458109" border="0" src="https://freight.cargo.site/w/1000/i/0cbfd61bd6e924833d0ab8398140c8a4fa21349fbf0b6cd879a31cc88ac90334/Education_Airaa_Rezonant_Design_Signage-10-scaled.jpg" /> <img width="3000" height="2685" width_o="3000" height_o="2685" data-src="https://freight.cargo.site/t/original/i/1f1a48c36336d6e2d54659e79cbcdcdad1c68ba9e756b24904d989edaec5fc7c/Easel_Mockup.jpg" data-mid="196458166" border="0" src="https://freight.cargo.site/w/1000/i/1f1a48c36336d6e2d54659e79cbcdcdad1c68ba9e756b24904d989edaec5fc7c/Easel_Mockup.jpg" /> Airaa Open HouseAiraa holds an ‘Open House’ event every year for the students to showcase their projects as well as for potential students and their parents to visit the school to learn more about it. The team designed communication material for Open House 2020 such as information easels, temporary signages, leaflets and few interactive games. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c4a20cc53d42dc5e6f1f58f98cb0e0ff073972106fbc56cf387a461e987a0800/4S2A0633.jpg" data-mid="196452625" border="0" src="https://freight.cargo.site/w/1000/i/c4a20cc53d42dc5e6f1f58f98cb0e0ff073972106fbc56cf387a461e987a0800/4S2A0633.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/517d33af9552b42d87bea9ac0f1912b763f6513843f4c4959c780c4f828aed26/4S2A1094.jpg" data-mid="196458368" border="0" src="https://freight.cargo.site/w/1000/i/517d33af9552b42d87bea9ac0f1912b763f6513843f4c4959c780c4f828aed26/4S2A1094.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f75180f6f499d3f1b57d5fd8f7fa06b0bf9f094cb6ad364be27468aeeb3f13a5/4S2A0977.jpg" data-mid="196452628" border="0" src="https://freight.cargo.site/w/1000/i/f75180f6f499d3f1b57d5fd8f7fa06b0bf9f094cb6ad364be27468aeeb3f13a5/4S2A0977.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/8179639d48688b6e36b87f3f5be55c2bb1c4fc8645fa99cbe361761289320090/4S2A1623.jpg" data-mid="196458417" border="0" src="https://freight.cargo.site/w/1000/i/8179639d48688b6e36b87f3f5be55c2bb1c4fc8645fa99cbe361761289320090/4S2A1623.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/09847ffb64102d0f7e201fcd447ca60f78a83285c2fc99603de13cf50f85035e/4S2A0984.jpg" data-mid="196458430" border="0" src="https://freight.cargo.site/w/1000/i/09847ffb64102d0f7e201fcd447ca60f78a83285c2fc99603de13cf50f85035e/4S2A0984.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/678d848f17a95c74c2898c964699c377106a352a1df38ce311b924bbfcb3d75a/DSC_0026.jpg" data-mid="196458446" border="0" src="https://freight.cargo.site/w/1000/i/678d848f17a95c74c2898c964699c377106a352a1df38ce311b924bbfcb3d75a/DSC_0026.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/db90b0f1892688f56a8d6089f180386579f2c9cf1f0fe56a2ab6d9a0c810ae4e/4S2A1435.jpg" data-mid="196458453" border="0" src="https://freight.cargo.site/w/1000/i/db90b0f1892688f56a8d6089f180386579f2c9cf1f0fe56a2ab6d9a0c810ae4e/4S2A1435.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/075125e2b74b9c7b77b788071ed3dfefbbd1fe8f8ba5f873f1a8dcf90f1cc070/4S2A1526.jpg" data-mid="196458460" border="0" src="https://freight.cargo.site/w/1000/i/075125e2b74b9c7b77b788071ed3dfefbbd1fe8f8ba5f873f1a8dcf90f1cc070/4S2A1526.jpg" />